Samsung Electronics has partnered with Warner Bros. and DC Studios to create immersive Superman experiences celebrating the latest film’s July 9th release. The global campaign “It’s not just big. It’s super big” brings the Man of Steel to Samsung’s big-screen TVs and retail locations worldwide.

Campaign Highlights & Fan Activations

Samsung’s Superman partnership delivers entertainment across multiple touchpoints:

Region	Activation Type	Key Features
London	Daily Planet Newsstands	The Shard, Kings Cross Station
Asia	Interactive Pop-ups	Malaysia, Vietnam, Korea malls
Global	Social Media Challenge	Win 98″ Samsung TV prizes
Digital	Superman Art Collection	Free DC Comics artwork

Free Superman Digital Art Collection

Samsung Art Store is featuring a limited-time 10-piece Superman digital art collection from DC Comics, available free from July 1 through August 31. Compatible with The Frame, 2025 QLED, and Neo QLED models, this collection brings Superman’s heroic legacy directly into homes.

“Samsung is committed to creating a richer and more meaningful entertainment experience,” explains Hun Lee, Executive Vice President of Samsung’s Visual Display Business. The partnership helps fans “engage more deeply with the stories and characters they love.”

Super Big TV Experience

Samsung’s promoting its large-screen TV lineup alongside the Superman release:

98″ Class displays for cinema-like viewing
100″ and 115″ options across Neo QLED and Crystal UHD
AI-powered enhancements for smoother images and deeper contrast
Stunning picture quality optimized for home entertainment

Interactive Mall Experiences

Major shopping centers across Asia will feature Superman-themed installations including photo booths, immersive pop-up displays, and hands-on Samsung product experiences. These activations create memorable touchpoints connecting the film’s excitement with Samsung’s technology.

Fans can participate in Samsung’s social media challenge by sharing event photos or videos for chances to win “super prizes,” including Samsung’s flagship 98″ TV. The campaign extends the Superman experience beyond traditional advertising into interactive engagement.

Why This Partnership Matters

The collaboration represents Samsung’s strategy to merge entertainment content with premium display technology. By partnering with DC Studios for James Gunn’s Superman – the first film in DC’s new cinematic universe – Samsung positions its large-screen TVs as the ultimate home viewing experience.

For more Samsung entertainment partnerships, visit Samsung‘s official website.