Samsung, India’s leading consumer electronics brand, has introduced an exciting new lineup of 10 large-sized front load washing machines with a 12kg capacity, setting a new standard in laundry care for Indian consumers. The new Bespoke AI washing machines are designed to cater to the diverse needs and preferences of Indian households, making laundry more efficient, convenient, and personalized.

Bigger Loads, Smarter Washes: Samsung’s New Bespoke AI Washing Machine Range is Ideal for Indian Families

Meet the New Range: Bigger Loads, Smarter Washes

Launched on September 13, 2024, in Gurugram, India, Samsung’s new range of Bespoke AI washing machines combines high capacity with intelligent features to make laundry day easier for families across India. With a focus on larger laundry loads and smarter washing technology, these machines bring the perfect blend of performance, style, and innovation.

Top Features of Samsung’s Bespoke AI Washing Machines

This range’s 12kg flagship variant stands out with a Flat Glass Door design, available in premium colors like Black and EcoNavy. These models are packed with advanced AI features, including:

AI Wash: Uses advanced sensors to automatically detect the wash load, fabric weight, softness, water level, detergent level, and soil level to provide the most optimal wash settings.
AI Control: Learns and remembers your wash preferences over time, simplifying your laundry routine.
AI Energy: Optimizes energy consumption to save on electricity bills and reduce your carbon footprint.

Full Line-Up to Suit Every Need

Samsung’s new lineup offers 10 models, each designed to blend seamlessly with contemporary home interiors while delivering powerful washing performance. Here’s a breakdown:

Capacity	MRP (INR)	Colour	Design	Control Panel
12KG	74,990	Black	Flat Glass Door	AI Control
12KG	73,990	Navy	Flat Glass Door	AI Control
12KG	65,990	Black	Flat Glass Door	AI Control
12KG	69,990	Navy	Flat Glass Door	AI Control
12KG	60,990	Black	Contour	AI Control
12KG	60,990	Navy	Contour	AI Control
12KG	59,990	Inox	Contour	AI Control
12KG	56,990	Black	Contour	Touch LED
12KG	53,990	Navy	Contour	Touch LED
12KG	52,990	Inox	Contour	Touch LED

Variants with a Contour design add a modern touch, available in Inox color with a Touch LED panel, enhancing the aesthetic of any home.

AI-Driven Innovations for Enhanced Laundry Care

The new Bespoke AI washing machines come loaded with smart features designed to simplify laundry:

Auto Dispense: Automatically releases the perfect amount of detergent and fabric softener for each load.
SmartThings Clothing Care: Customizes wash cycles based on your lifestyle and clothing needs.
AI Energy Mode: Available through the SmartThings App, allowing users to monitor energy consumption and estimate monthly bills for more eco-friendly laundry.
SuperSpeed: Reduces wash times to just 39 minutes.
Q-Bubble Technology: Ensures powerful and thorough cleaning.
Hygiene Steam: Removes up to 99.9% of bacteria for a cleaner wash.

These washing machines also feature SpaceMax technology, providing a larger 12kg capacity within a standard 600mm cabinet size. This is perfect for washing bulkier items like blankets, curtains, and sarees, catering to Indian households with heavier laundry needs.

Pricing and Availability

The Samsung Bespoke AI 12kg washing machines are available in 10 different variants, with prices starting from INR 52,990. You can purchase them through Samsung’s official online store (Samsung.com), the Samsung Shop App, as well as at major retail stores and other e-commerce platforms.

Why Choose Samsung’s New Washing Machines?

Samsung’s Bespoke AI washing machines bring a revolution to laundry care in India, offering a perfect combination of capacity, innovation, and style. With AI-powered features, superior performance, and thoughtful design, these washing machines are tailored to the needs of modern Indian families, making laundry smarter, faster, and more efficient. Get yours today and experience the future of laundry care!

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