Samsung Freestyle+ Projector: 430 Lumens, AI OptiScreen

Samsung announced the global launch of The Freestyle+, its latest AI-powered portable projector ahead of CES 2026 in Las Vegas. Building on the original Freestyle’s distinctive design, the new model introduces smarter AI capabilities, improved brightness, and expanded entertainment features, allowing users to enjoy content freely with minimal setup or adjustment.

AI OptiScreen Enables Point-and-Play Simplicity

At the core of The Freestyle+ is AI OptiScreen, Samsung’s AI-powered screen optimization technology that automatically adjusts the picture to different spaces—so users can simply point, place, and start watching without manual calibration or complex setup procedures.

AI OptiScreen includes intelligent features designed to automatically optimize pictures across different surfaces and environments: 3D Auto Keystone corrects distortion even on uneven or non-flat surfaces like corners, curtains, or angled walls; Real-time Focus continuously adjusts as the projector moves or rotates, maintaining clear, stable images without blurring; Screen Fit automatically matches image to screen area when used with compatible accessories; Wall Calibration analyzes projection surface color or patterns, minimizing visual distractions.

Double the Brightness for Everyday Living

Designed with portability in mind, The Freestyle+ features compact cylindrical form factor that’s easy to move between rooms or take on the go. According to Samsung India Newsroom, the 430 ISO Lumens delivers nearly twice the brightness of previous generation, helping content appear clear and engaging in everyday living environments.

Hun Lee, Executive Vice President of Visual Display Business at Samsung Electronics, explained that The Freestyle+ reflects Samsung’s vision to create displays adapting naturally to how people live and move between spaces. By combining true portability with intelligent AI optimizing both viewing environment and content itself, it makes enjoying consistent, high-quality experiences easier wherever you are.

Immersive Sound with Q-Symphony Integration

Designed for moments beyond the living room, The Freestyle+ brings entertainment without relying on external devices or fixed setups. Built-in access to Samsung TV Plus, certified OTT service partners, and Samsung Gaming Hub allows users to stream, play, and explore content directly from the projector.

For more on portable entertainment technology, The Freestyle+ delivers immersive, room-filling sound through its built-in 360-degree speaker, tuned to produce richer, fuller audio in compact design. Q-Symphony allows the projector to work in sync with compatible Samsung soundbars, creating more layered and cohesive sound experiences wherever used.

The intelligent viewing experience is further supported by Vision AI Companion, Samsung’s personalized AI platform for screens, integrating enhanced Bixby with AI services from global partners to enable more natural, conversational interaction with on-screen content.

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