Samsung, Apple Dominate 94% of Indian Phone Exports

Samsung and Apple have dominated India’s smartphone exports, accounting for 94% of total shipments, according to Counterpoint’s latest Make in India report. According to the data released on 20 March, India’s smartphone shipments in H1 FY24 shot up by 6% YoY, led by these two brands. This growth has been driven by a strong global presence and increased local production.

Samsung, Apple Lead Indian Smartphone Exports with 94% Share as Shipments Grow 6% YoY in 2024

Both companies had managed to grow their manufacturing base in India, in line with the country’s goal to cut down on import dependence and enhance its presence in global supply chains. This strategy has also enabled them to step up their exports and benefit from India’s production incentives.

Samsung emerged as the country’s leading smartphone manufacturer in 2024 with 7% YoY growth and 1% YoY growth in exports. Vivo overtook everyone to take second place with 14% YoY growth and 14% share of total shipments. Foxconn Hon Hai, on the other hand, saw manufacturing volumes soar 19% YoY largely because of the production volumes of the Apple iPhone 14, iPhone 15, and iPhone 13 models.

Oppo, meanwhile, dropped to fourth with its shipments down 34% YoY. In contrast, Xiaomi and Realme helped DBG to achieve double-digit shipment growth in 2024, indicating their resilience in the market. Out of all new smartphone makers, Tata Electronics was the fastest-growing brand, at 107% YoY growth. The rise was primarily fueled by production of Apple’s iPhone 15 and iPhone 16 devices.

Within the broader mobile handset category, Dixon led the manufacturers propelled by robust shipments from Transsion and Motorola. In the smartphone category specifically, Dixon witnessed a YoY growth of 39%, aided by fresh partnerships with Transsion and Realme. Government-backed incentives, including the Production-Linked Incentive (PLI) scheme, have also aided the efforts to attract global manufacturers to establish production facilities in India, solidifying the nation as a major player in mobile manufacturing.

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