realme forays into the refrigerator segment; introduces Single and Double Door refrigerators on Flipkart

The new range will be available across 9 variants
Single Door refrigerators come at a starting price of INR 12,490; Double Door refrigerators are available from INR 23,490 onwards

Bengaluru – May 11, 2022: realme, the fast-growing technology brand, today announced its foray into the fast-growing refrigerator category with Flipkart, India’s homegrown e-commerce marketplace, as summers peak across the country. With a rising demand for powerful and energy-efficient cooling appliances, realme has introduced a versatile portfolio of Single and Double-door refrigerators, catering to the differentiated needs of the customers. The launch of the refrigerator range with advanced cooling technology, premium design aesthetics, and a wide array of storage capacity will augment the smart life experience for consumers. The Single and Double-door variants are available on Flipkart from INR 12,490 and INR 23,490 onwards respectively.

The new range is designed to suit the changing needs of the consumers and fulfills the demand for large capacity models with minimalistic design. While the single door refrigerators are available in 195 litre, and 215 litre with 2 and 3-star variants in Floral Patterns, the double door refrigerators are available in 260 litre, 280 litre, 308 litre, and 338 litre capacities in premium Black Uniglass finish.

With a mission to deliver an enhanced customer experience that exceeds expectations with every product, the 9 variants categorized under Single Door and Double Door have been designed keeping the Indian summers in mind. The models offer superlative cooling efficiency and feature faster cooling with the Copper Capillaries taking freezer temperatures up to -23* degrees Celsius. The Cooling Adjustment Knob guarantees optimal cooling in every season by allowing for external temperature-based monitoring and control, resulting in maximum energy savings. The new range also offers stabilizer-free operations which are designed and tested to operate under electric voltage fluctuations in the range of 160~260 volts.

realme’s foray into refrigerators comes after a successful portfolio expansion into ACs and washing machines with Flipkart early this year to cater to a wide range of requirements of millions of customers across the country.

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Commenting on the launch, Mr. Madhav Sheth, CEO – realme India, Vice President – realme, President – realme International Business Group, said, “As the fastest-growing technology brand in the world, we envision creating a connected, smart life ecosystem for consumers. The foray into the refrigerator segment re-affirms this and strengthens our commitment to bring cutting-edge, segment-leading technology products at the most versatile price points. Through collaboration with Flipkart, we are confident of reaching out to aspiring buyers across Tier 1 to Tier 3 cities and addressing the growing need for smart home and cooling appliances. We recently launched an all-new air-conditioner range, in association with Flipkart, and have seen an enthusiastic response from our fans. We are confident of replicating the same success with the refrigerator range.”

Hari Kumar, Vice-President, Large Appliances at Flipkart, said, “As India goes through a severe heatwave, Flipkart through its widest selection of cooling appliances and state-of-the-art supply chain, has been fulfilling customers’ demand for powerful and energy efficient cooling appliances at their doorsteps. In the past few months, we have witnessed a significant increase in demand for cooling appliances by over 25% as against the same period last year across cities including New Delhi, Chennai, Kolkata and Ahmedabad. This has also driven the demand for smart appliances which offer bacteria free, odour free and quick chill capabilities and the launch of realme’s range of refrigerators aims to meet these evolving demands of customers across the country.”