PVR INOX Trailer Screening Show for Rs. 1
The popular entertainment company INOX has decided to add more spice to bag more stars on their latest box-office draws, PVR INOX has dressed up movie trailers for cine-goers. Recently, the leading multiplex chain has dropped a unique 30-minute trailer that’s screening show at its cinemas.
This has been prompted by those insights having advanced booking decisions for consumers coming with big opportunities for movie trailers. The brand new show has featured over ten handpicked trailers of the latest movies that cost Rs. ₹1. The company has made a strategic content innovation with a positive rub-off on footfalls in the coming months.
Primarily, the response has been encouraging along with more than 35,000 people who watched the trailer and screened the show across the network of company network of cinemas over the last weekend.
The Co-CEO of PVR INOX, Gautam Dutta, told businessline, “The most potent marketing tool for a film is its trailer. Most of the advance bookings happen when the consumers have bought into the trailer. If they love the trailer, they come to watch the movie and we have seen this as a key trend with many recent blockbuster flicks such as Avatar-the Way of Water and Pathaan.
The challenge is that consumers get to watch most of the trailers on the small screens of their mobile phones. We are solving this challenge by packaging a first-of-its-kind content offering that will specifically showcase more than ten trailers of the latest movies, on the big screen, in a snackable format.”
About Footfalls
Dutta has pointed out the timing of the arrival of the consumers to the cinemas to watch the film on a typical note that the consumers feel little in to watch four movie trailers. “ The ₹1 charge is required only to be able to make it a ticketed show and for us to gain insights. I believe, this will not only benefit the big budget movies but also the mid-rung and small-rung flicks. We believe this will have a huge positive impact on our footfalls over the next few months,” he added.
We will like to inform you that the screening of all the company’s major cinemas at prime time slots twice a day that barring three states (Andhra Pradesh, Telangana, and Tamil Nadu). In this, the viewers can purchase tickets at the cinema box offices or online via PVR and INOX website or app.
While asking about the footfalls the company aims to garner during the show, Dutta said,’‘ The initial numbers have been very encouraging. We have witnessed high occupancy levels for the show on the weekend. We hope to get to about 50% occupancy levels during the weekend and about 40% occupancy levels during the weekdays.”
