UPKL Partners with Screenox for 900+ PVR INOX Branding Sites

Uttar Pradesh Kabaddi League (UPKL) has announced Screenox as its official Cinema Partner, granting access to over 900 branding locations across PVR INOX theaters nationwide ahead of Season 2’s December 24 kickoff.

Partnership Details at a Glance

Expanding Kabaddi’s Reach Through Cinema

This strategic collaboration positions UPKL to reach cinema-going audiences across major metros including Mumbai, Kolkata, Hyderabad, New Delhi, Ahmedabad, and Bangalore, alongside Tier 1 and 2 cities. The partnership leverages PVR INOX’s extensive theater network to amplify kabaddi’s growing popularity.

Gautam Gulati, Founder of Screenox, emphasized kabaddi’s passionate following and UPKL’s grassroots talent development mission. “We look forward to amplifying the league’s presence across our network and more specifically PVR INOX digital screens nationwide,” he stated.

Elevating Indigenous Sport

Aishwarya Gautam, CEO of SJ Uplift Kabaddi, expressed enthusiasm about welcoming Screenox. The partnership strengthens UPKL’s mission to mainstream kabaddi and deliver enriched fan experiences nationwide.

UPKL features 12 city-based franchises focused on grassroots talent development and structured competition. Season 1 attracted support from over 12 national brands, demonstrating kabaddi’s commercial viability. For more sports partnership updates, explore the evolving landscape of regional sporting leagues.

With live broadcasts across multiple channels and streaming on ZEE5, UPKL Season 2 promises enhanced visibility and engagement for India’s indigenous sport.

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