Priyanka Chopra Jonas Becomes a Rolex Testimonee — And It’s a Historic Luxury First

In a move that is turning heads across the global luxury industry, Priyanka Chopra Jonas has officially been named a Rolex Testimonee — making her one of the most decorated celebrity brand faces in the world right now.

Priyanka’s Luxury Brand Portfolio : Overview

Why This Deal Is Historic?

The development is notable because Chopra Jonas has served as a brand ambassador for luxury jewellery and watch brand Bulgari since 2021, making her one of the few celebrities associated with two major luxury brands in the same segment.

Generally, competing luxury houses avoid sharing ambassadors — especially in the watch and jewellery space. This rare crossover signals just how exceptional Priyanka’s global pull has become.

With the appointment, she now joins a group of Rolex Testimonees from the film industry that includes James Cameron, Leonardo DiCaprio, Zendaya, Martin Scorsese, and Jia Zhang-Ke.

How the Deal Came Together?

Discussions regarding the partnership intensified earlier this year when Chopra Jonas’ long-time manager, Anjula Acharia, met Rolex’s Global Director of Communication and Image, Arnaud Boetsch, in Los Angeles to finalize the agreement. Rolex had initially considered featuring the actor in an India-focused campaign, but discussions eventually led to a broader global ambassadorial role.

What Rolex Sees in Priyanka?

It’s not just star power. Rolex officially welcomed the actress into its prestigious circle of ambassadors, referring to her as a global force who bridges the worlds of Indian cinema and Hollywood — also highlighting her fifteen years of humanitarian work with UNICEF as a core reason for her induction into the brand family.

The announcement comes at a time when Chopra Jonas was named the only woman on Fortune India’s Most Valuable Celebrities 2026 list, underlining her enduring influence across entertainment, business, and brand endorsements.

On the professional front, she has been working on S.S. Rajamouli’s upcoming film Varanasi and has continued to strengthen her presence in international productions following projects such as Quantico, Citadel, and The Bluff. Storyboard18

For more on Indian celebrities making global brand waves, check out TechnoSports for the latest celebrity and sports brand news.

To know more about Rolex’s legacy and its iconic Testimonee programme, visit their Wikipedia page.

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