Philips India has announced a new partnership with BGMI E-Sports, launching a new team called “OneBlade.” The team will be made up of skilled players from the R Esports team, which consistently ranks among the top 16 teams in BGMI across major tournaments.

Philips Unveils Gaming Team OneBlade for BGMI E-Sports, enabling players to Move Fearlessly

The partnership is a strategic development for Philips, as it strengthens the company’s commitment to reaching the GenZ audience. The tagline for the team, “Move Fearlessly,” reflects the synergy between Philips OneBlade’s dedication to providing a No Nicks, No Cuts grooming experience and the team’s playstyle in the competitive BGMI E-Sports tournaments.

The team will compete under the banner of the Philips OneBlade brand from July 1 to October 1, 2023, participating in prominent BGMI tournaments, including the highly anticipated BGMI Mater Series Tournament.

“We are thrilled to announce the launch of our gaming team, ‘OneBlade,’ for BGMI E-Sports,” said Deepali Agarwal, Head, of Personal Health, Philips Indian Subcontinent. “Building on our successful alliance for the launch of Philips OneBlade QP1424, we aim to cater to the grooming needs of the GenZ gamers with an enhanced product experience enabling them to ‘Move Fearlessly’. By supporting the talented players, we are confident in showcasing the Philips OneBlade spirit and capturing the enthusiasm of the gaming community. We look forward to an exciting journey ahead with BGMI E-Sports.”

Abhinav “Hero” Kumar, the In-Game Leader of the team, said, “We are very honored and excited to be associated with Philips OneBlade and together with them, will Move Fearlessly towards our goal of becoming the best.”

The partnership is a win-win for both Philips and the OneBlade team. Philips gains access to a new and engaged audience, while the team receives the support of a major brand and the opportunity to compete at the highest level.