Philips Avent Launches Hands-free Breast Pump in India with Masaba

Philips has revolutionized motherhood support in India by launching their groundbreaking Philips Avent Hands-free Electric Breast Pump during World Breastfeeding Week. With fashion icon and new mother Masaba Gupta as the campaign face, this innovation promises to give overwhelmed moms their precious time back.

Philips Avent Launches Hands-free Breast Pump in India with Masaba

The #GiftOfFreedom campaign addresses a stark reality: research reveals that 2 in 3 new mothers get less than one hour to themselves daily. This hands-free solution changes that narrative, allowing mothers to multitask while ensuring their baby’s nutritional needs are met.

Product Specifications & Features

Celebrity Endorsement That Matters

Masaba Gupta’s authentic endorsement resonates deeply with modern mothers. “Becoming a mother changed everything including how I think about time, rest, and showing up for myself,” she shares. Her personal experience with Philips Avent products adds credibility to the campaign.

The launch event featured a powerful moment – new mothers walked the ramp while actively using the breast pump, demonstrating true hands-free freedom. This bold showcase, with Masaba as showstopper, redefined how we perceive modern motherhood.

Strategic Healthcare Partnership

The announcement of Philips Avent’s partnership with Apollo Cradle & Children’s Hospital marks a significant step in maternal care. New mothers purchasing the electric breast pump will receive complimentary lactation consultation sessions, addressing the critical need for expert guidance during breastfeeding challenges.

Sriram Iyer, CEO of Apollo Health and Lifestyle, emphasizes that “informed care is empowering care,” perfectly complementing Philips’ innovation-driven approach to maternal health solutions.

Technology That Understands Mothers

The hands-free design incorporates hospital-strength motor technology and SkinSense breast shields, ensuring comfort without compromising efficiency. Natural Motion Technology mimics a baby’s natural sucking pattern, making the experience more comfortable and effective for mothers.

This launch represents more than product innovation – it’s about recognizing that self-care isn’t luxury for mothers; it’s essential. The pump enables mothers to attend meetings, exercise, or simply enjoy moments of freedom while maintaining their breastfeeding journey.

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