UEFA is always active to promote Women’s football. They have made a big step in this matter now. UEFA has signed a 5-year deal with PepsiCo which makes them the main partner of the UEFA Women’s Champions League till the summer of 2025.
PepsiCo will be the partner of the UEFA Women’s EURO, the UEFA European Women’s Under-19 and Under-17 Championships, and the UEFA Women’s Futsal EURO also. They joined the UEFA’s ‘We Play Strong’ program to encourage more girls to play the beautiful game.
Marketing Director of UEFA Events SA Guy-Laurent Epstein said: “The popularity of and interest in women’s football is increasing with every year and this is why we are delighted to have such a trusted partner as PepsiCo join us on this exciting journey.”
“Over the last five years, PepsiCo has been an innovative and influential partner of the UEFA Champions League and we are looking to draw on this energy and experience in order to take the women’s game to new heights.”.
Global chief commercial officer of PepsiCo said: “PepsiCo is proud to unify and strengthen our global partnership with UEFA to now include UEFA Women’s football.”
“This is an energizing moment in the evolution of the sport – and for our business around the world. We look forward to helping accelerate the vibrant women’s game and are committed to the future of women’s football.”.
PepsiCo is always very enthusiastic about women’s football. Netherland’s Women’s Euro Winner forward Lieke Martens is the brand ambassador of PepsiCo. PepsiCo was a partner of UEFA since 2015.
Since becoming a UEFA partner in 2015, PepsiCo has undertaken a number of important activations alongside European football’s governing body. Its iconic brand Lay’s helped to build a football pitch at the Zaatari refugee camp in Jordan alongside the UEFA Foundation for Children. This provided the youth with the opportunity to play the game they love in a safe environment.
PepsiCo has done some excellent work over the years. Now everyone is looking forward to more expansion of women’s football with the partnership of PepsiCo.
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