PayU launches 3DS 2.0 SDK authentication service for Indian merchants

PayU is the first & only Indian aggregator to offer 3DS 2.0 SDK for all domestic & international transactions

PayU, India’s leading online payments solution provider, announced the launch of 3D Secure 2.0 SDK, offering a full native checkout and superior customer experience for all card transactions. Its merchants can provide optimized customer experience​ while complying with major card network upgrades – including Visa and Mastercard while gaining better security and fraud protection.

The payment gateway’s lightweight 3DS 2.0 SDK provides lowered latency and a 40% reduction in checkout time. This EMVCo-certified offering has been developed by PayU in collaboration with Wibmo, a PayU-owned full-stack global PayTech company.

Most card networks including Visa and Mastercard are geared to phase out older authentication systems and will be moving to 3DS 2.0 in India by October 2023. With simple integration, PayU merchants and acquirers can be compliant with the 3DS 2.0 mandate. This lightweight solution allows merchants to control the user experience, offers the highest coverage across banks and card networks and unlocks frictionless, biometric capabilities.

Commenting on this development, Manas Mishra, Chief Product Officer, PayU payments said “This product is part of our ongoing commitment to offering a faster and safer digital payments infrastructure for our merchants. With this, we are helping businesses provide customers best in class user experience, and better success rates while supporting security authentication for all card use cases.” 

This move is in line with PayU’s commitment to elevating its own security infrastructure and identifying ways to offer a safe digital payments infrastructure to the merchant community in India.  Financial fraud in Indian banking amounted to INR 6,500 crore last year. Globally, 3DS 2.0 authentication has shown a 57% Fraud reduction and a 70% reduction in abandonment and is built for multiple devices and screen sizes, unlike earlier variants which were built only for computers.