OPPO Rallies for Team India with Reno15 ‘Hat-trick Ki Tayyari’

OPPO India has launched “Hat-trick Ki Tayyari,” a cricket-focused campaign featuring Indian cricketers Tilak Varma and Arshdeep Singh alongside digital creator Sahiba Bali. Timed ahead of the T20 World Cup (February 7) and IPL season, the campaign showcases the Reno15 Series’ imaging capabilities through culturally resonant cricket moments.

Campaign Overview at a Glance

Creative Concept

The campaign turns unconventional cricket prep into shareable content. Each 20-second film opens with Sahiba’s playful question: “Hat-trick ki tayyari kaise karte hain?” (How do you prepare for a hat-trick?). She then puts the cricketers through quirky challenges—Twister, Seven Stones (Pithu), and other desi games that test reactions, build camaraderie, and spark spontaneous banter.

Rather than traditional net practice and drills, the campaign captures cricket as it’s lived beyond the field—through humor, playfulness, and everyday moments. The Reno15 Series becomes an enabler of expression, capturing these unscripted interactions as they unfold.

Reno15 Series Features Highlighted

The campaign showcases key imaging capabilities woven naturally into the storytelling:

• Telephoto Zoom: Brings viewers closer to fast-paced action and spontaneous expressions
• 4K 60fps Video: Captures smooth, high-quality footage during dynamic movement
• AI Pop-Out: Adds depth and drama to everyday moments with intelligent background separation

ColorOS Integration: Enables quick capture, edit, and share workflows without disrupting the flow

“We wanted to be part of that collective cheer—celebrating the energy and optimism that binds the nation,” explains Sushant Vashistha, Head of Product and Digital Marketing at OPPO India. “Tilak Varma and Arshdeep Singh embody the fearless, forward-looking spirit of India’s youth, while Reno15 reflects the confidence, self-expression and spontaneity that define young India.”

Why Cricket, Why Now

Cricket remains India’s most powerful cultural touchpoint, especially during World Cup and IPL seasons. The campaign builds on growing excitement around a potential historic hat-trick moment, fueled by recent successes across Indian men’s and women’s cricket.

The timing—just days before the T20 World Cup kickoff on February 7—positions OPPO as part of the national conversation during cricket’s biggest moment. The high-frequency burst across social platforms (January 29 – February 2) ensures maximum visibility during peak fan engagement.

Reno Series Legacy

Introduced in 2019, the OPPO Reno Series has built equity around intuitive camera innovation for a growing global community of over 130 million users. Each generation evolves with changing lifestyles and content behaviors, combining powerful imaging, intelligent features, standout design, and reliable performance.

The Reno15 Series carries this legacy forward with technology that keeps pace with how people live, move, and capture what matters—whether that’s professional photography, social content creation, or spontaneous moments like the ones featured in “Hat-trick Ki Tayyari.”

Digital-First Execution

Structured as four 20-second films for social-first consumption, the campaign reflects how today’s audiences engage with cricket content. The first film is live on Tilak Varma’s Instagram, with all four available through OPPO’s digital channels.

Extended visibility on YouTube and OTT platforms ensures reach beyond social media, targeting audiences across multiple touchpoints during high cricket viewership periods.

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