According to the latest reports coming from Moore’s Law Is Dead, the worlds leading graphics maker NVIDIA is planning in reviving its GeForce Partner Program. The reason behind this new development comes after having less fanfare to combat Intel’s upcoming ARC Alchemist graphics cards.

According to sources, multiple NVIDIA reps and AIB partners have indicated that the GPU-maker is pushing AICs to limit the ARC graphics cards to the lower tier SKUs. This is being incorporated to make NVIDIA’s GPUs look superior.

However, we are not surprised by this move by NVIDIA as Intel’s brand name and marketing are much more predominant than AMD’s and frankly, Intel has a much bigger fanbase than NVIDIA. To the average consumer, anything Intel makes automatically promises quality, because that’s the reputation which the silicon has built up over the last three decades. That’s the level of trust consumers have in Intel’s products even though the current situation of intel makes the company look weak.

But, the bad news for NVIDIA is that Intel is no AMD and has the resources to fight a proxy war for OEMs/ODMs and board partner support on all ends. So, since NVIDIA has taken the first step, we can expect Intel to respond with kindness and expect to see a heated battle behind the scenes where some AIBs prefer Intel while the rest stick with NVIDIA.

The notebook market is more evident as eight out of ten notebooks sold contain Intel processors, and most of them are currently leveraging on an NVIDIA GPU. OEMs now will have the chance to pair Intel CPUs with Intel discrete GPUs, and frankly, many users will also prefer the same because they will get some rebate/discount or preferential treatment of some sort.

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