Homegrown pride wins another round in Indian football’s commercial arena. Nivia Sports has extended its long-running partnership with the Indian Super League, signing a fresh two-year deal that keeps the Indian manufacturer as the league’s official ball and equipment supplier through the 2026-27 season and beyond.
Beating Foreign Competition
According to Khel Now’s exclusive reporting, Nivia fought off interest from two international sports brands to retain its place in India’s top-flight competition. A source tracking the development confirmed the agreement includes a cash component alongside all match-ball requirements, referee kits, and apparel for the league’s central team, though the exact financial value remains undisclosed.
Nivia Retains ISL Ball Rights: Key Details
| Detail | Information |
|---|---|
| New Deal Length | 2 years |
| Starting Season | 2026-27 |
| Role | Official ball & equipment partner |
| Coverage | ISL + all 14 participating clubs |
| Also Includes | Referee kits, central team apparel |
| Nivia’s ISL Association Since | 2018-19 season |
| Competition Faced | Two foreign sports brands |
Part of a Bigger Commercial Push
This marks the third major commercial partnership secured since ISL clubs took over the league’s commercial operations following FSDL’s exit from its Master Rights Agreement with the AIFF. It follows a new four-year EA Sports FC licensing deal and a four-year, $6 million partnership extension with data and integrity partner Sportradar, giving clubs early stability as they navigate the league’s new club-led structure.
A Legacy Decades in the Making
Nivia’s association with Indian football stretches back to the 1970s through its long-standing ties with the Santosh Trophy, alongside years of experience as a kit and equipment partner for domestic clubs — a track record that clearly helped it fend off international competition once again.
What’s Next
With the 2026-27 ISL season expected to kick off in early October, this deal adds one more piece of commercial stability as clubs continue building revenue streams for the league’s new era. Full league updates are available on the official Indian Super League website.
For more ISL commercial news and league updates, check out our Football section on TechnoSports.
