More Apple Price Hikes Coming? iPhone, AirPods, Apple Watch Could Be Next

Apple just raised prices across half its lineup — and now it’s warning that this might only be round one. If you’ve been holding off on an iPhone, Apple Watch, or AirPods upgrade, this is worth paying attention to.

What Apple Already Hiked

According to Smartprix’s report, Apple recently increased prices across nearly all iPads, Macs, MacBooks, HomePods, and the Apple TV — and in India, the jumps have been steep:

That’s a 73% jump on the Apple TV 4K alone — turning what used to be an easy buy into a genuinely premium purchase.

Why Apple Says This Is Happening

In an official statement cited in the report, Apple pointed directly at the global memory shortage: “The consumer electronics industry is facing an unprecedented challenge. The rapid expansion of AI data centers has created an extraordinary surge in demand for memory and storage. We have never seen a component price increase this much, this quickly.” The company added it has “shielded” customers so far but has now reached a point where further price increases are necessary.

The Products Still Safe — For Now

Apple’s statement doesn’t name which products come next, but the timing lines up uncomfortably with the iPhone 18 series, new Apple Watches, and refreshed AirPods all expected later this year. Apple CEO Tim Cook had already called iPhone price hikes “unavoidable” in an earlier interview, hinting this direction was coming regardless.

Why This Isn’t Ending Soon

Industry reports suggest elevated DRAM and NAND prices could persist well into 2027 as AI infrastructure spending keeps climbing. That means consumers may need to brace for higher prices across more electronics categories over the next year — not just from Apple.

If you’re tracking how rising component costs are reshaping pricing across the industry, our coverage of the realme P4 series price hike shows the same memory-cost pressure playing out in the Android world too.

The Bottom Line

Apple’s own statement makes it clear: this week’s hikes were just phase one. With iPhone, Apple Watch, and AirPods still untouched but explicitly not ruled out, anyone planning a near-term Apple purchase might want to act sooner rather than later. Keep checking our Apple coverage on TechnoSports for updates the moment more hikes are confirmed.