Moj Crosses 500 Million Google Play Downloads, Solidifying Position in Indian Social Media Landscape

Moj, the short video platform developed by Mohalla Tech, has announced it has surpassed 500 million downloads on the Google Play Store. This achievement positions Moj as the second homegrown social media application from the Mohalla Tech stable to reach this milestone.

The platform, launched in 2020, currently ranks fourth in the Social Media category on the Google Play Store in India, making it the only Indian application within the top four. Its growth reflects continued user engagement with short-form video content and episodic micro-dramas across various demographics.

Moj : User Engagement and Creator Ecosystem

Moj reports significant user engagement, with users spending approximately 300 minutes monthly, or nearly 50 minutes daily, on the platform. The platform records over 1 billion daily video plays. According to Mohalla Tech, this monthly time spent on Moj exceeds that of many mainstream Over-The-Top (OTT) platforms in India.

The platform supports a community of over 3 million creators, enabling content creation and consumption in multiple Indian languages, with a focus on regional trends. Creators on Moj collectively earn close to INR 100 crores annually.

Revenue Growth and Advertiser Interest

Moj has leveraged ad-supported micro-dramas, which it states have doubled the daily time spent per user since their introduction last year. This content strategy has also attracted advertisers, who have shown interest in Moj’s micro-drama ad offerings, including commerce integrations and branded micro-drama launches. The company reported a 100% year-over-year revenue growth in the last 12 months.

Ankush Sachdeva, CEO & Co-Founder of Mohalla Tech (https://sharechat.com/about), commented on the development, stating, “Crossing 500 million downloads is an important milestone for Moj and reflects the trust and engagement of our users across the country. Our focus has always been on building a platform that brings people closer to stories, creators, and trends that resonate with them in their own languages and cultural contexts.”

As Moj continues to expand its reach within India’s digital entertainment ecosystem, its focus remains on enhancing content discovery and creation tools for its diverse user base. For more information on such industry developments, visit TechnoSports (https://technosports.co.in/).