Lubi Industries LLP, one of India’s most trusted names in pumping solutions, has officially renewed its partnership with SunRisers Hyderabad (SRH) as their Principal Sponsor for IPL 2026 — and this time, they’re bringing the heat both on and off the field.
Lubi x SRH Partnership: Overview
| Detail | Info |
|---|---|
| Brand | Lubi Industries LLP |
| IPL Team | SunRisers Hyderabad (SRH) |
| Sponsorship Type | Principal Sponsor |
| Season | IPL 2026 |
| Brand Age | 6 Decades |
| Products | Pumps, Motors, Valves, HVAC, Solar Pumps, EV Chargers |
| Campaign | 2 brand films shot with SRH players |
Why This Pairing Makes Perfect Sense
On the surface, a pump manufacturer and a cricket team might seem like an unlikely duo. But scratch a little deeper and the synergy is undeniable. Lubi Industries has spent six decades being the brand that shows up — reliably, precisely, under pressure. SunRisers Hyderabad, with their fiercely loyal fanbase and all-round aggressive playing style, live by the same code.
Ronak Porecha, Director of Lubi Industries LLP, put it best: SRH’s consistency and spirited competition mirror Lubi’s core values — “reliability under pressure, precision in execution, and showing up when it matters most.”
K. Shanmugam, CEO of SunRisers Hyderabad, echoed that energy: a brand with six decades of trust is exactly the kind of partner that fits the SRH DNA.
This IPL 2026 campaign comes on the heels of India’s extraordinary performance in their last international tournament, making the cricket fever in the country run even higher than usual. The timing couldn’t be better for a brand looking to connect with a passionate, energised nation.
The Real Game-Changer: Two Brand Films with SRH Players
What sets this partnership apart from a logo-on-jersey deal is what Lubi has planned off the pitch. The brand has produced two films featuring SRH players, blending brand messaging with the kind of cricket masala and fun energy that genuinely resonates with fans.
This isn’t just advertising — it’s storytelling. In a country where cricket is practically a religion, showing up in the dressing room alongside the players fans worship is a masterstroke of brand affinity building.
Watch the campaign here: https://youtu.be/FxPM3foiEaM
For more IPL 2026 sponsorship news and cricket business updates, visit TechnoSports.
Built for the Long Game
The Indian Premier League, which captivates hundreds of millions of fans across nearly three months every year, is one of the most valuable sporting properties on the planet — making principal sponsorships like this a significant brand investment with enormous reach.
For Lubi, this is about more than one season. With ambitions expanding across both domestic and global markets, the SRH partnership is a statement of intent: that Lubi Industries isn’t just a manufacturer, it’s a high-performance brand that belongs on the biggest stages.
As the company itself frames it — great brands, like great teams, are built for the long game.
Stay updated with all the latest IPL 2026 news, team updates, and cricket business stories at TechnoSports.
