LG increased the brightness of its G2 and C2 series TVs to new highs last year, providing a significant advance to the company’s already superb OLED offering. Because of their perfect black levels, excellent contrast, and top-tier gaming capabilities, some believe these TVs to be the best on the market dollar for dollar.

The G3 succeeds the G2 and “incorporates brand-new light control architecture and light-boosting algorithms to increase brightness by up to 70 percent,” according to LG’s press release. That number is in comparison to “conventional” OLED — think something like the B2 series from last year — so don’t expect a 70 percent jump over the G2. But it will be brighter than the G2. That said, it’ll likely still be bested by Mini LED LCD TV brightness champs like the Hisense U8H, but LG is making progress at narrowing the gap. The G-series is already LG’s nicest TV in terms of style and aesthetics, and with the G3, the company claims there is “no visible gap when wall mounted.”

The G3 may be fancier and brighter, but if history repeats, the C3 OLED will be the LG TV that most customers choose for the best balance of performance and affordability. It has the same extensive HDMI 2.1a support as the G3 and may benefit from some image improvements of its own, but these will primarily be due to improved processing. LG attributes this to their latest 9 AI Processor Gen6 processor.

The latest Alpha series processor utilizes LG’s most sophisticated AI-assisted Deep Learning tech to ensure outstanding picture and sound quality. AI Picture Pro now offers improved upscaling for better clarity and enhanced dynamic tone mapping, which helps reveal the depth and detail in every frame. AI Picture Pro also integrates a picture processing technology that detects and refines important objects, such as people’s faces, to give them a more lifelike HDR quality. In addition to fine-tuning image reproduction, the α9 AI Processor Gen6 powers LG’s AI Sound Pro; a feature that helps viewers get swept up in the onscreen action by delivering virtual 9.1.2 surround sound from the TV’s built-in speaker system.

In previous versions, LG made similar claims concerning topic detection and AI-powered scene augmentation.

When watching high-quality video sources on the 2022 C2, the image has noticeable depth. If it’s better here, that’s terrific, but you have to ask if LG is overriding creator intent at some point.

On this year’s sets, the webOS software that runs on LG TVs will also get some design and UX adjustments. The company is introducing “Quick Cards,” which categorizes apps and services into themes such as home office, gaming, sports, and music. LG promises that recommendations in webOS’s multiple carousels of content would be more personalized. In 2022, the home screen felt haphazard and put together, so maybe LG’s improvements to tidy things up will make a difference.

The G3 may be fancier and brighter, but if history repeats, the C3 OLED will be the LG TV that most customers choose for the best balance of performance and affordability. It has the same extensive HDMI 2.1a support as the G3 and may benefit from some image improvements of its own, but these will primarily be due to improved processing. LG attributes this to their latest 9 AI Processor Gen6 processor.

In previous versions, LG made similar claims concerning topic detection and AI-powered scene augmentation. When watching high-quality video sources on the 2022 C2, the image has noticeable depth. If it’s better here, that’s terrific, but you have to ask if LG is overriding creator intent at some point.