LG Electronics announced at CES 2026 that it will integrate Prime Video into the LG Automotive Content Platform (ACP), transforming vehicles into entertainment hubs on wheels. The webOS-based platform, part of LG’s CES Best of Innovation Award-winning mobility solutions, will enable automakers to offer Prime Video’s extensive library starting in Q2 2026, bringing the home entertainment experience to the road.
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LG Automotive Content Platform: Entertainment on the Move
The LG ACP is an advanced new approach to vehicle entertainment systems, which is part of the LG AlphaWare software suite transforming vehicles into “living spaces on wheels,” designed to deliver seamless in-car experiences and provide intuitive access to essential information and services through popular apps.
LG ACP Platform Features
| Feature | Details |
|---|---|
| Content Provider | Prime Video integration |
| Platform Base | webOS (same as LG Smart TVs) |
| Launch Timeline | Q2 2026 |
| Content Available | Movies, series, live events, Prime Originals |
| Video Quality | High-resolution streaming |
| Audio Quality | Superior in-car audio optimization |
| Software Suite | Part of LG AlphaWare |
| Award | CES 2026 Best of Innovation |
Prime Video in Your Vehicle
Automakers with the LG ACP will be able to offer Prime Video’s broad selection of popular movies, series, live events, and exclusive Prime Originals for the first time beginning in the second quarter of 2026, according to Jae Byun, president of LG Electronics Vehicle Solution USA.
“Optimized for the in-car environment, LG ACP enables passengers to immerse themselves in their favorite content from Prime Video and other providers – just like they would at home on LG’s popular webOS smart TV platform,” Byun stated, emphasizing LG’s commitment to offer customers the best webOS entertainment experience regardless of whether they’re at home or on the go.
webOS: From Living Room to Dashboard
The integration leverages LG’s proven webOS platform, which powers millions of smart TVs worldwide. By bringing this familiar interface to vehicles, LG ensures passengers experience the same intuitive navigation and content discovery they enjoy at home, eliminating the learning curve typically associated with in-car entertainment systems.
The platform enhances the in-vehicle infotainment experience through delivery of high-resolution content and superior audio quality, creating an immersive viewing environment optimized for automotive acoustics and display positioning.
Part of Broader AI-Defined Vehicle Vision
The LG ACP fits into LG’s comprehensive AI-Defined Vehicle architecture, which earned the CES 2026 Best of Innovation Award in In-Vehicle Entertainment—the first time the LG Vehicle Solution Company has won the category’s top honor. The system combines cutting-edge display technology, advanced in-cabin sensing, and on-device AI.
LG’s mobility showcase features three core solutions: Mobility Display Solution transforming windshields into intelligent interfaces, Automotive Vision Solution enhancing safety with Vision AI, and In-Vehicle Entertainment Solution providing personalized content recommendations with real-time translation capabilities.
Beyond Entertainment: Complete Mobility Ecosystem
The LG Vehicle Solution Company provides intelligent solutions including head units, displays, connectivity, ADAS vision systems, and software solutions for software-defined vehicles. The company’s portfolio has diversified to include automotive lighting systems, e-powertrain, and cybersecurity, committed to “Driving Better Future Mobility.”
Subscription and Availability
A subscription is required to access apps on the LG ACP platform, with app availability varying by region and subject to change or discontinuation. However, the integration of Prime Video provides automakers with a compelling entertainment differentiator for their vehicles.
As electric vehicles increase range and autonomous driving features advance, in-car entertainment becomes increasingly important. LG’s partnership with Prime Video positions the company at the forefront of this transformation, turning commute time and road trips into premium entertainment experiences.
For more automotive technology and CES 2026 coverage, visit TechnoSports.
FAQs
When will Prime Video be available in LG-equipped vehicles?
Prime Video will be available through the LG Automotive Content Platform starting in Q2 2026 for automakers using the system.
What makes LG’s automotive entertainment platform unique?
It uses the same webOS platform as LG Smart TVs, providing familiar interface with high-resolution video and optimized in-car audio quality.
