Lenovo, the renowned global technology giant, has recently opened three hybrid gaming stores in Delhi. These stores, situated at Nehru Place, will showcase an extensive selection of Lenovo gaming and consumer products, encompassing laptops, desktops, monitors, and accessories.
The primary objective of these hybrid stores is to offer customers an immersive retail experience, presenting not only a wide range of Lenovo’s consumer products but also a dedicated and captivating gaming section. With this innovative space, gamers have the opportunity to explore, engage, and enhance their gaming endeavours.
Delhi Consumers can experience Lenovo’s three Hybrid Gaming
Delhi was chosen as the ideal location for Lenovo’s hybrid gaming stores due to its substantial population of knowledgeable consumers, particularly young professionals. Nehru Place, known as India’s largest electronics market, is also a hub for gaming and creative economy communities.
By establishing its stores in this area, Lenovo can easily engage with these communities and establish stronger connections with its growing customer base. Customers have the option to explore and purchase a wide array of products from Yoga, Legion, LOQ, and IdeaPad either in-store or by placing an online order and picking it up from the store.
In each store, there are approximately 5 to 7 gaming stations available for customers to directly experience the products. These stations offer an innovative product display, interactive touchpoints, and various services, including product demonstrations, technical assistance, and customization options. To mark the special launch event, three different gaming contests will take place at the three stores, offering customers the opportunity to win cash prizes. Additionally, there is a limited-time promotional offer at these stores where customers can potentially receive a cashback of up to INR 10K.
Vipul Mathur, General Manager and Business Head – North and East India, Lenovo India said, “We are excited to launch our three hybrid gaming stores in Delhi. This shadows Lenovo’s commitment to cater to the gaming community, offering cutting-edge technology and immersive gaming experiences. We are working towards making our technology easily accessible to young professionals and college students – providing them with a central hub to explore and indulge in the world of gaming. With this launch, we continue our journey to revolutionize gaming and unleash limitless possibilities with our versatile product portfolio for our consumers in Delhi and beyond.”
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