KRAFTON Ad Platform India (KADP India), the Indian subsidiary of South Korea-based advertising technology company NEPTUNE, today announced the official launch of its advertising technology business in the country. This strategic entry into the Indian market includes a key partnership with KRAFTON to manage the advertising operations for BATTLEGROUNDS MOBILE INDIA (BGMI).
KADP India’s mandate for BGMI encompasses comprehensive advertising services, including inventory planning, campaign delivery, optimization, and operational management. This collaboration marks NEPTUNE’s inaugural significant advertising technology engagement within the Indian market.
Established in April 2026, KADP India was formed following KRAFTON Inc.’s acquisition of a majority stake in NEPTUNE in April 2025. The subsidiary aims to leverage NEPTUNE’s proprietary ad-tech platform and operational expertise to deliver advanced advertising solutions tailored for the Indian digital landscape.
KRAFTON Strategic Vision for Gaming-Led Advertising
The launch aligns with KRAFTON’s broader objective of cultivating a premium, gaming-led advertising ecosystem in India. This ecosystem is designed to enable brands to connect with the nation’s rapidly expanding digital audience through immersive and performance-driven experiences.
BATTLEGROUNDS MOBILE INDIA, launched by KRAFTON in 2021, has emerged as a prominent mobile gaming platform in India. It reportedly boasts over 260 million cumulative users, attributed to its localized content and player engagement strategies. The platform has previously executed successful in-game collaborations with major brands such, Royal Enfield, Mahindra, Hero MotoCorp, and PepsiCo, demonstrating the potential for gaming-led brand integrations to yield measurable business outcomes.
Krishna Kant Singh, Sales Lead at KADP India, emphasized the company’s vision, stating, “Gaming is redefining how brands engage with consumers, and BGMI offers one of the most immersive environments to build those connections. Our vision is to transform advertising from an interruption into a meaningful part of the player experience, delivering solutions that create value for brands while preserving the authenticity and engagement that players expect.”
Future Expansion and Market Impact
Following its initial focus on BGMI, KRAFTON Ad Platform India (https://www.kadp.io/) intends to broaden its partnerships across a diverse range of premium digital media platforms throughout India. The company aims to establish a premium advertising ecosystem that provides brands with data-driven advertising solutions, ensuring measurable campaign performance and establishing KADP India as a leading ad-tech provider in the region. This expansion is poised to further influence the rapidly evolving Indian gaming industry developments (https://technosports.co.in/).
