BTS’s golden maknae is back — and louder than ever. Jungkook recently sat down with Harper’s Bazaar Korea for a stunning pictorial in collaboration with Swiss luxury watchmaker Hublot, where he opened up about the ongoing BTS ARIRANG World Tour, his raw love for performing, and what makes him feel truly himself.
Table of Contents
BTS Jungkook’s Harper’s Bazaar Korea Interview
| Topic | What Jungkook Said |
|---|---|
| Harper’s Bazaar Shoot | Loved the atmosphere and pace; called it “a fun memory” |
| ARIRANG World Tour | Felt no nerves — just excitement to meet fans worldwide |
| On Stage Feeling | Feels most alive when sweaty, throat hurting, and crowd cheering |
| Hublot Connection | Both lead with heart over logic — focusing on emotion over explanation |
| Tour Kickoff Venue | Goyang Stadium, South Korea |
“I Feel Most Alive on Stage” — Jungkook on the ARIRANG Tour
The BTS ARIRANG World Tour launched last month at Goyang Stadium, marking the group’s much-anticipated return to the concert stage. Jungkook shared that despite the long gap since their last concert, the meticulous preparation meant there was zero anxiety on his end.
He described staying up at night in sheer excitement, imagining touring the world and finally reuniting with ARMY in person. His words about performing were nothing short of poetic — he said the chaos of a live show, sore throat and all, is paradoxically when he feels the most grounded and alive.
For fans who want to understand the cultural weight of the tour name, Arirang is one of Korea’s most beloved folk songs and a powerful symbol of Korean identity — making the tour title deeply meaningful.
Jungkook × Hublot: A Heart-Led Partnership
The Hublot collaboration is more than brand ambassador content. Jungkook explained that both he and the brand share an instinct-driven, feeling-first creative approach. Rather than over-explaining or rationalizing, both lean into atmosphere and emotion — a philosophy that clearly translates on stage and on camera.
The full pictorial is available in the June 2026 issue of Harper’s Bazaar Korea.
If you love K-pop crossovers with luxury fashion, check out our coverage of top K-pop artists in global brand campaigns on TechnoSports and BTS’s latest tour updates.
FAQs
Q: When did the BTS ARIRANG World Tour start?
The ARIRANG World Tour kicked off last month at Goyang Stadium in South Korea, marking BTS’s long-awaited return to live performances.
Q: What is Jungkook’s role with Hublot?
Jungkook serves as a global brand ambassador for the Swiss luxury watchmaker Hublot, with their latest collaboration featured in Harper’s Bazaar Korea’s June 2026 issue.