The Korea Brand Reputation Research Institute has released the July 2026 Boy Group Brand Reputation Rankings, and this month’s results show both consistency at the top and some exciting movement from rising acts.

These rankings are determined through a comprehensive analysis of media coverage, consumer participation, community discussions, and online interaction. This month, several groups saw notable gains thanks to recent comebacks, world tours, and strong fan engagement.

According to the Brand reputation Wikipedia page, these monthly reports have become one of the most reliable indicators of a group’s current public influence and popularity in South Korea.

Top 9 Boy Group Brand Reputation Rankings – July 2026

Rank	Boy Group	Score (millions)	Change from June
1	BTS	124.67	Steady
2	SEVENTEEN	81.34	↑ 1
3	RIIZE	67.92	↓ 1
4	ENHYPEN	54.18	Steady
5	BOYNEXTDOOR	48.76	↑ 2
6	THE BOYZ	41.29	New Entry
7	TXT	37.84	↓ 2
8	Stray Kids	33.67	Steady
9	TREASURE	29.41	New Entry

BTS continues to dominate the rankings with an overwhelming lead, proving their enduring brand power. SEVENTEEN climbed back into second place thanks to their successful world tour, while THE BOYZ and TREASURE made strong new entries into the Top 9.

For more monthly reports and idol news, check our Boy Group Brand Reputation Rankings Archive or explore the full K-Pop Hub.