The wait is finally over. BLACKPINK’s Jennie has officially confirmed the release date for her much-teased single “Less than a Lover” — and this time, it’s not just a festival rumor. It’s real, it’s soon, and she made every part of it herself.
Jennie, a member of the K-pop girl group BLACKPINK, has been building buzz for this track for weeks through live performances and cryptic teasers.
Less Than a Lover: Release Details
| Detail | Info |
|---|---|
| Single Title | “Less than a Lover” |
| Release Date | July 24, 2026 |
| Release Time | 1 p.m. KST |
| Written, Directed & Produced By | Jennie |
| Label | Odd Atelier |
| First Performed At | Governors Ball, New York (June 2026) |
The Story Behind the Song
This isn’t Jennie’s first time stepping fully into the creative driver’s seat, but “Less than a Lover” feels personal in a new way. The teaser poster carries the tagline “The summer I chose to pause the love story,” hinting at a reflective, bittersweet mood rather than an upbeat comeback anthem. Fans first heard the track live at Governors Ball, then again at her headline sets at Roskilde Festival and Open’er Festival — where she also debuted two other unreleased songs, “Lock It Down” and “Heaven.”
Jennie handled the writing, direction, and music herself, continuing the hands-on creative approach she’s taken since launching her own label, Odd Atelier, in 2023.
Curious what else is trending in K-pop and entertainment right now? Catch our latest coverage on Technosports for more music news and release updates as they happen.
What to Expect Next
With the countdown now set, fans are anticipating a cinematic music video to match the poster’s moody, European-inspired visuals. Given Jennie’s track record with tightly directed visuals on her debut album Ruby, expectations are high for both the song and its accompanying video.
