NED
OMA111/4 (33.4/50 ov)
Sassuolo
Fiorentina
Atalanta
Parma
Lorient
Brest
Newcastle
Everton
Deportivo
Osasuna
WI-A
LIONS
Galatasaray
Stuttgart
Shakhtar
Sporting
ATH2
RSO1
JUV2
NAP0
OLM2
TOU0
ELC0
VAL1
KAY104/4 (12/20 ov)
KAG
NZ-A424
IND-A346 & 32/0 (11 ov)
QLD280
VIC307 & 136/6 (66 ov)
SYL218 & 89/2 (38 ov)
CHATT210
MYMS108 & 57/2 (14 ov) (f/o)
KHU288
DHA
BAR
RAN122/3 (39 ov)
RAJ231
ASSAM135 (48.1 ov)
KNTKA
MEGHA
NAGA209/7 (50 ov)
TPURA84/5 (42 ov)
SAU
BENG133/7 (34 ov)
MAHA
MS-W
PS-W
CHR
SPR
TOK
MOW
BIK
JAB
LUL
POA
DOLPH
WPR
AFG81/3 (8.1/20 ov, target 80)
ZIM79
NAM131/5 (21.2/50 ov, target 130)
IRE129
NZ195/3 (18/20 ov, target 192)
IND191/8
SS-W196/8
HH-W109 (17.4/20 ov, target 197)
ST-W180/4 (16.4/20 ov, target 179)
BH-W178/5
Pakhtakor
Al Nassr
LEC1
GEN2
LIV0
ARS1
The Indian Premier League performs a good job of capturing India’s shifting entertainment viewership patterns. The highly popular cricket league, the second-most valuable sports league on earth after the NFL in America, has been a focal point for broadcasters ever since it began in 2008.
IPL has been a major contributor to the lion’s share of the annual profits of sports channels, first on Sony Entertainment Television and afterwards on Star Sports. Yet, times are a-changing.
Everything you need to know about IPL
The number of people watching IPL on TV has steadily decreased because of the growth of the internet, particularly after the Covid-19 outbreak. The IPL’s viewership declined from 460 million TV viewers in 2019 to 400 million in 2020, 267 million in 2021, and 220 million last year after reaching a peak in 2019. It might decrease even more in 2023.
Two distinct media networks are broadcasting and streaming the current season of the IPL, one stealing users and advertising revenue from the other. The newest player in the sports streaming market, JioCinema, has signed up more than 500 advertisers and anticipates 523 million people to watch the IPL online.
They include both established brands that are gradually shifting their ad expenditures from TV to digital, such as Castrol, TVS, Oreo, UltraTech Cement, etc., as well as brands that have only ever operated online, such as Dream11, JioMart, PhonePe, Amazon, Rapido, RuPay, etc. JioCinema’s expected to seriously damage Star Sports’ ad sales with a roster like that.
According to a report by Media Partners Asia, JioCinema will account for nearly 60% of all IPL 2023 advertising sales, and for the first time in the tournament’s history, digital advertising revenue will overtake TV advertising revenue. Analysts predict that JioCinema’s ad sales would surpass $330-350 million while Star Sports’ ad sales might be in the range of $200-220 million.
In addition to streaming, the IPL has given rise to an expanding and successful fantasy game sector. According to a Redseer analysis, fantasy sports are predicted to generate between 2,900 and 3,100 crores in gross income during the 2023 IPL, with Tier II+ cities in India accounting for close to two-thirds of transacting consumers.
