NZ113/3 (14.4 ov)
IND
NAM321/6
IRE208/5 (37.3/50 ov, target 322)
MEX-W
ARG-W
ARS
EVE
COV
FUL
OFC
NEU
NEOM
ABH
RAC
ESP
KHO
ETT
NAP
ROMA
MOZ19
UGA23/0 (0.5/20 ov, target 20)
Ipswich1
Nottm Forest1
Alavés1
Málaga1
Torino3
Monza2
KENYA
QAT
SWD-W
EPR-W
TTN-W
WPR-W
BOR135/3 (18/20 ov, target 137)
WAR136/8
NZ-A135/3 (41 ov)
IND-A113
DHA293/3 (84.1 ov)
RAJ
MYMS299/4 (87 ov)
CHATT
RAN320/5 (80 ov)
BAR
SYL
KHU
UAE
NED
PAK
ENG
IND-W
ZIM-W
GMB
LES
ZMB
NGA
AFG170/3 (34.3/50 ov, target 170)
ZIM169
CHE
TOT
Brest1
Nice2
Stuttgart2
Gladbach3
Al Ahli4
Al Khaleej1
Apple secured sixth place in India’s smartphone market during Q2 2025, powered primarily by strong iPhone 16 series sales. Despite facing intense competition from Chinese brands, Apple showed resilience with the iPhone 16 accounting for over 55% of its quarterly shipments.
Table of Contents
India Smartphone Market Q2 2025
Here’s how the major players performed in India’s 39 million unit market:
| Brand | Market Share | Position | Growth |
|---|---|---|---|
| Vivo | 21% | 1st | +31% YoY |
| Samsung | 16% | 2nd | Steady |
| OPPO | 13% | 3rd (tied) | Competitive |
| Xiaomi | 13% | 3rd (tied) | Competitive |
| Realme | 9% | 5th | Stable |
| Apple | 6th place | 6th | iPhone 16 driven |
iPhone 16 Series Success Story
The iPhone 16 series emerged as Apple’s clear winner in India, representing over 55% of the company’s Q2 shipments. This suggests strong consumer appetite for Apple’s latest flagship technology, even in a price-sensitive market like India.
Interestingly, older models like iPhone 15 and iPhone 13 continued attracting buyers across lower price segments, showing Apple’s broad appeal across different budgets.
iPhone 16e Struggles in India
However, not all Apple products found success. The iPhone 16e, launched in February 2025, struggled to gain market traction. Canalys analyst Sanyam Chaurasia noted that Indian consumers questioned its single-camera design and Apple’s largely unfulfilled Apple Intelligence promises.
This highlights the importance of feature-rich offerings in India’s competitive smartphone landscape.
Market Outlook & Apple’s Strategy
The overall Indian market grew 7% year-over-year to reach 39 million units, showing healthy recovery. However, Canalys projects modest decline for full-year 2025 due to subdued upgrade desires before the festive season.
Apple continues expanding its retail presence with stores in Mumbai and New Delhi, while increasing iPhone manufacturing exports from India to diversify supply chains away from China.
Why This Matters
Apple’s sixth-place finish, while modest, represents significant progress in a market dominated by Chinese brands. The iPhone 16’s strong performance proves premium smartphones can succeed in India when positioned correctly.
For more smartphone market analysis, visit our mobile industry news and check our iPhone reviews section. Get official updates from Apple India and explore current iPhone offerings.
