iPhone 15 Leads Global Q3 2024 Sales, Samsung Dominates List

Counterpoint Research’s Global Handset Model Sales Tracker has revealed that Apple topped the global smartphone sales chart by model in Q3 2024. And occupying the top 3 spots were all devices from the Cupertino-based company, including the iPhone 15 top spot alongside the second-placed iPhone 15 Pro Max and third-placed next-gen device iPhone 15 Pro. The iPhone 14 also showed up at Number Seven, making four models in the top 10 for Apple.

iPhone 15 Tops Global Smartphone Sales in Q3 2024, Samsung Leads with Most Models

A growing consumer preference for premium smartphones is driving the rise, with Pro models accounting for half of total iPhone sales in a quarter for the first time ever in Q3, showcasing strong demand for higher-tier devices. Samsung, despite Apple’s lead, had the highest number of smartphones in the top 10, with five models. Most of these devices were from the budget-friendly A-series. However, the Samsung Galaxy S24 managed to secure the tenth spot, becoming the first Galaxy S-series device to enter the top 10 since 2018.

Samsung’s success in the entry and mid-range segments, particularly across various global markets, continues to support its position in the rankings. Xiaomi also saw success, with its budget model, the Redmi 13C 4G, securing ninth place. The company’s ability to sell high volumes of budget smartphones helped it maintain a strong presence in the competitive smartphone market.

According to the research, Apple and Samsung are still expected to remain on top of the pack, with rising AI features in their devices. It is Apple that has taken forward the AI-based features with its own Apple Intelligence, while for Samsung we have Galaxy AI. This, coupled with the advent of AI capabilities in smartphones today, is what will continue putting each tech giant as a leading player in the global landscape. The top 10 models together accounted for 19% of the overall smartphone sales in Q3 2024.

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