If you’re in Andhra Pradesh or Telangana and have been eyeing a Hisense TV or AC, just got a whole lot easier to get your hands on one. Hisense India has officially partnered with Sonovision — the region’s largest consumer electronics retail chain — bringing its full lineup of televisions, air conditioners, and upcoming home appliances to 86+ stores across both states. This is a significant step in Hisense’s aggressive push to own the South Indian market.
Table of Contents
Hisense India Partnership
| Detail | Info |
|---|---|
| Brand | Hisense India |
| Retail Partner | Sonovision |
| Stores Covered | 86+ outlets across AP & Telangana |
| Cities/Towns | 38 cities and towns |
| Products Available | TVs, ACs, washing machines (upcoming), refrigerators (upcoming) |
| Announcement Date | June 9, 2026 |
| Hisense Manufacturing Base | Sri City, Andhra Pradesh (inaugurated February 2026) |
| Sonovision Est. | 1969 |
| Annual Sonovision Customers | 680,000+ (past year) |
Why This Partnership Makes Perfect Sense?
South India is one of the fastest-growing markets for consumer electronics in the country — and the numbers back it up. A recent Nielsen India Internet Report found that 25% of households in South India already own a smart TV, with demand for IoT-enabled and large-screen home ecosystems growing rapidly. That’s exactly the sweet spot Hisense plays in.
What makes this deal particularly strategic is timing. Hisense India inaugurated its first Indian manufacturing facility in Sri City, Andhra Pradesh in February 2026 — giving the brand a direct logistical and supply chain edge in the very region it’s now expanding retail coverage. Shorter supply chains mean faster restocking, better pricing, and more reliable after-sales service — things that actually matter to consumers in smaller towns and cities.
Sonovision, established in 1969, isn’t just any retail chain. With 88 branches across 38 cities and over 680,000 customers served in the last year alone, it’s the most trusted electronics retailer in the region. When a brand of that calibre picks you as a partner, it’s a genuine endorsement.
What the Leaders Are Saying?
Pankaj Rana, CEO of Hisense India, made it clear this isn’t just a distribution play — it’s about understanding the market at a grassroots level:
“Consumers today are looking for products designed around their everyday lifestyles — whether it is powerful cooling solutions suited for Indian climatic conditions, connected appliances for modern households, or immersive large-screen experiences for movie lovers and gaming enthusiasts.”
Bhasker Murthy, Managing Director of Sonovision, echoed the sentiment, highlighting that Hisense’s focus on innovation and value aligns naturally with what South Indian consumers expect from their electronics.
Building a National Retail Empire — One State at a Time
This Sonovision tie-up is the latest in a string of high-profile retail partnerships that Hisense India has been stacking up through 2026. Their existing network already includes Reliance, Sathya Agencies, Nandilath G-Mart, Great Eastern Retail, and Patra Electronics — covering a massive swathe of the Indian market.
On the global stage, Hisense is no small player either. Present in over 160 countries, the brand holds the No. 1 global position in the 100-inch-and-above TV segment for consecutive years (Omdia 2023–Q3 2025), pioneered RGB MiniLED display technology, and is the official sponsor of FIFA World Cup 2026™. That’s the kind of global pedigree that gives Indian consumers real confidence.
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FAQs
Q: Where can I buy Hisense products in Andhra Pradesh and Telangana?
Hisense products — including TVs and ACs — are now available across 86+ Sonovision stores spanning 38 cities and towns in Andhra Pradesh and Telangana.
Q: Does Hisense manufacture products in India?
Yes — Hisense inaugurated its first Indian manufacturing facility in Sri City, Andhra Pradesh in February 2026, supporting local production under the Make in India initiative.
