Mumbai witnessed a vibrant convergence of youth culture and innovation on December 16th, 2023, as G-SHOCK, the unbreakable watch pioneer, collaborated with Vh1 India to bring SHOCK THE WORLD to India. This global phenomenon, celebrating G-SHOCK‘s 40-year legacy, was led by Bollywood actor and G-SHOCK ambassador Vicky Kaushal.
G-SHOCK marked its 40th Anniversary celebrations with SHOCK THE WORLD in Mumbai featuring Icons, Vicky Kaushal and Father of G-SHOCK, Kikuo Ibe
The event showcased the resilience and innovation behind G-SHOCK, a brand born from Kikuo Ibe’s vision 40 years ago. Today, G-SHOCK transcends being a watch brand to become a cultural icon, resonating across fashion, sports, art, music, and more.
The SHOCK THE WORLD event celebrated G-SHOCK‘s enduring legacy, featuring a captivating dialogue with Kikuo Ibe, Vicky Kaushal, and G-SHOCK executives. The first-ever TEAM G-SHOCK in India, including Shubman Gill, Harith Noah, Paradox, and others, was unveiled.
The night showcased the rugged durability of G-SHOCK watches through feats by Kikuo Ibe and performances by TEAM G-SHOCK, including Paradox, KR$NA, and DJ sets. Hideki Imai, Managing Director, Casio India, expressed excitement about G-SHOCK’s commitment to youth culture, while Vicky Kaushal commended G-SHOCK’s impact on global youth.
The event featured curated Experiential Zones, displaying G-SHOCK’s product history, innovations, and iconic models. Attendees experienced the G-SHOCK VAULT, showcasing 40th Anniversary models and milestone watches. The Street Culture Zone reflected the brand’s dynamic spirit, concluding the celebration with enthralling performances, F&B experiences, and vibrant murals.
Produced by Viacom 18 Live, SHOCK THE WORLD in Mumbai marked a significant milestone in G-SHOCK’s history, embodying four decades of innovation and resilience. G-SHOCK continues to inspire and redefine timekeeping globally.
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