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Families with young kids use Alexa twice as much as others

For six years now, Alexa and Echo smart speakers have been an integral part of Indian households, delighting customers with their versatile and engaging features. Amazon has revealed that Alexa has gained immense popularity among parents with young kids under 8 years old, showcasing a remarkable level of interaction within these households.

Celebrating 6 Years of Alexa: A Companion for Kids and Parents!

Family Time with Alexa

According to Amazon, weekends are synonymous with family time and Alexa in Indian households. Last year, there was a notable 15% increase in requests for music over the weekends, with a significant portion comprising kids’ music.

The top five most popular songs for kids on Alexa include favorites such as “Baby Shark,” “Lakdi Ki Kathi,” “Johnny Johnny Yes Papa,” “Wheels on the Bus,” and “Twinkle Twinkle Little Star.” Additionally, Indian folktales like Akbar Birbal, Tenali Raman, and Panchatantra stories have garnered high interest, particularly in Hindi, with customers asking for these stories an average of 34 times every hour in 2023.

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Alexa: A Valued Companion

Alexa has seamlessly integrated into the parenting journeys of many households, becoming a reliable companion for both kids and parents. Dilip R.S., Director and Country Manager for Alexa, Amazon India, emphasized how Alexa has enriched the lives of families by offering a wide range of kid-friendly experiences, from rhymes, stories, and games to general knowledge assistance and smart home management. The ease and convenience of using simple voice commands with Alexa have made it a popular and invaluable tool for families.

Empowering Learning and Entertainment

A study conducted by Kantar for Amazon revealed that Alexa has played a pivotal role in reducing screen time among kids while enabling them to learn in a fun and engaging manner. This sentiment was echoed by parents actively using Alexa smart speakers at home, with 95% of them agreeing that Alexa has helped reduce screen time and become a true companion for their kids. Additionally, 90% of them felt that Alexa has contributed to keeping their kids mentally active, fostering learning, and promoting independence.

Families with young kids use Alexa twice as much as others

Introducing Alexa to Young Minds

For young parents looking to introduce Alexa to their children, here are some engaging activities to explore:

  • Improving Listening Skills: Kids can enjoy bedtime stories in both English and Hindi, listen to animal sounds, and more.
  • Entertainment with Music and Rhymes: Parents can request popular nursery rhymes and kids’ music in English, Hindi, and Hinglish to keep their little ones engaged and entertained.
  • Encouraging Curiosity: Alexa can help nurture children’s curiosity by providing information on history, science, general knowledge, and more, fostering their inquisitiveness about the world around them.
  • Fun Learning through Games and Quizzes: From conversational games to educational quizzes, Alexa offers a range of engaging experiences to make learning fun for kids.
Families with young kids use Alexa twice as much as others

Celebrate Alexa’s 6th Anniversary!

To celebrate Alexa’s 6th anniversary, exciting deals are available at www.amazon.in/alexaanniversary from 9 – 11 February 2024. Customers can enjoy up to 50% off on Echo smart speakers, Fire TV Stick, and Alexa smart home combos, including discounts on popular products like the Echo Dot, Echo Pop, and Fire TV Stick.

Join the celebration and explore the world of possibilities with Alexa, empowering learning, entertainment, and family bonding in new and innovative ways!

Survey conducted by Kantar for Amazon in March 2023, among 750+ parents with young children (3-8 years) across 10 metro and non-metro cities of India.


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Raunak Saha
Raunak Saha
A cs engineer by profession but foodie from heart. I am tech lover guy who has a passion for singing. Football is my love and making websites is my hobby.



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