DXC (DXC.N), a provider of IT and consulting services, has agreed to become Manchester United’s (MANU.N) sleeve sponsor, manage the Premier League team’s online presence, and employ data analytics to provide supporters a more tailored experience.
For the 2022–23 season, the club’s men’s, women’s, and youth teams’ home, away, and third kits will all include the DXC logo on the jersey sleeves.
The new uniform’s major partners will be DXC, Teamviewer (TMV.DE), and Adidas (ADSGn.DE), and it will be unveiled later this week. Since 2018, the manufacturing manufacturer Kohler has sponsored Manchester United’s sleeves.
In addition to the kit sponsorship, DXC will employ its technological prowess to run the mobile app for Manchester United and assist the coaching staff with data analysis, tracking, and reporting tools. “DXC will also run Manchester United’s website and media platforms helping to take the match day experience to the club’s 1.1 billion fans and followers around the world,” Mark Hughes, Chief Growth Officer at DXC, said in an emailed statement.
“In a first step, DXC and United will deliver a new platform that will aggregate data across the club and enable new insights to inform strategic business planning and performance.”