DigiRovers Solutions has secured the complete digital mandate for Vision11, India’s rapidly growing fantasy gaming platform. This strategic partnership positions both companies for aggressive expansion in the booming fantasy sports market.
Partnership Overview
| Aspect | Details | Impact |
|---|---|---|
| Services | End-to-end performance marketing | Complete digital transformation |
| Target Markets | Tier 2 & Tier 3 cities | Untapped user base expansion |
| User Base | 10+ million Vision11 users | Massive scaling potential |
| Expertise | Sports & gaming verticals | Proven ROI-focused strategies |
DigiRovers-Vision11 Partnership: Strategic Advantages
DigiRovers Solutions, known for driving ROI-focused growth for consumer tech brands, brings deep expertise in performance marketing and affiliate networks. Their tech-enabled approach perfectly aligns with Vision11’s expansion goals.
The partnership covers comprehensive digital services including user acquisition, influencer marketing, creative strategy, and performance campaigns – essential components for fantasy sports platforms competing in India’s crowded market.
Fantasy Sports Market Dynamics
Vision11’s platform spans cricket, football, and other popular sports, offering daily fantasy contests with competitive prizes. With responsible gaming practices at its core, the platform has built a loyal user base of over 10 million players.
“We’re thrilled to partner with Vision11 at such a pivotal time in their growth journey. The fantasy sports ecosystem in India is evolving rapidly,” says Ravi Khanna, Global Business Director of DigiRovers Solutions.
Tier 2 & Tier 3 Market Focus
The partnership’s strategic emphasis on Tier 2 and Tier 3 markets represents a significant opportunity. These regions show increasing smartphone penetration and growing interest in fantasy sports engagement, making them prime targets for expansion.
Jay Kholakiya, Chief Marketing Officer at Vision11, emphasizes their confidence in DigiRovers’ integrated approach across branding, performance, content, and paid campaigns to deepen audience connections.
