Chennaiyin FC, the two-time Indian Super League champions, have announced a new partnership with Shree Sarasswathi Vidhyaah Mandheer (SSVM) Institutions. The partnership will see SSVM become the club’s associate sponsor for the 2023-24 season.
Chennaiyin FC onboards SSVM Institutions as an associate sponsor
SSVM is one of the leading educational institutions in Tamil Nadu, with campuses in Chennai, Coimbatore, and Mettupalayam. The partnership will allow Chennaiyin FC to reach out to a wider audience in the state and promote the sport of football among children.
As part of the partnership, SSVM will be entitled to branding rights at Chennaiyin FC’s home matches. The institution will also have the opportunity to create memorable experiences for its students by providing them with the opportunity to be a part of a pre-match ceremony and walk out with CFC first-team players onto the field.
“We are delighted to partner with SSVM,” said Vita Dani, co-owner of Chennaiyin FC. “SSVM is one of the finest education institutions in the country and we are confident that this partnership will help us to take football to the masses in Tamil Nadu.”
Dr Manimekalai Mohan, Founder & Managing Trustee of SSVM Institutions, said: “We are excited to partner with Chennaiyin FC for the fourth consecutive season. This partnership is a testament to our commitment to promoting football in Tamil Nadu. We believe that this partnership will help us to achieve our goal of making football a truly mass sport in the state.”
The partnership is a win-win for both parties. Chennaiyin FC will be able to reach out to a wider audience and promote the sport of football in Tamil Nadu. SSVM will be able to provide its students with unique experiences and promote its brand to a wider audience.