BLACKPINK’s Jisoo made headlines for mocking AI as “stupid” — just days after the group’s GO music video quietly credited “AI VFX” in its production. The internet, predictably, exploded.
There’s a delicious irony unfolding in the K-pop world right now. On February 27, Jisoo appeared on Yoo In-na’s YouTube show Yoo-In Radio to promote her upcoming Netflix drama Boyfriend on Demand. During the chat, she casually joked that artificial intelligence was nowhere near human skill levels — and even called it “stupid.” Her co-star Seo In-guk laughed, saying she’d been repeating the same complaint throughout their entire shoot.
Table of Contents
Cute moment, right? The problem: that same day, BLACKPINK dropped their DEADLINE EP and the GO music video — which eagle-eyed fans discovered had its own credits section for “AI VFX” and “AI production.”
“Jisoo calling AI ‘stupid’ while BLACKPINK’s last MV was literally AI-generated backgrounds? Hypocrite much?” — fan reaction on X
BLACKPINK’s Controversy at a Glance
| What Happened | Detail |
|---|---|
| Jisoo’s AI comment | Called AI “stupid” on Yoo-In Radio while promoting Netflix drama Boyfriend on Demand |
| GO MV controversy | Fans spotted “AI VFX” and “AI production” credits in BLACKPINK’s GO music video |
| Earlier AI link | Jisoo featured in Eyes Closed with Zayn Malik, MV showcased Google Pixel’s Gemini AI |
| Fan defence | Most argue artists don’t control MV production — YG Entertainment makes those calls |
| Wider DEADLINE backlash | Jisoo received only ~1 min 25 sec of vocal time in a ~15 min EP; fans called it unfair |
| DEADLINE performance | Still hit 1.44M+ first-day Hanteo sales; GO crossed 10M views in under 8 hours |
So Is Jisoo Actually a Hypocrite?
Fair question — but probably not. Artists rarely have creative control over music video post-production, especially under a company like YG Entertainment, which has a well-documented history of making unilateral decisions. Fans defending Jisoo have been quick to point this out, noting that her comment was specifically aimed at AI-generated images, not VFX pipelines used in animation or environmental design.
Still, timing is everything. With the broader debate around AI-generated art intensifying across the music and entertainment industry, Jisoo’s offhand remark landed in a minefield. Many K-pop fans are especially sensitive to AI use, viewing it as a threat to human creative labour — and when one of the world’s biggest girl groups appears to use it in their flagship comeback video, that’s a hard pill to swallow.
🔗 Also Read: Latest K-Pop News & Updates on TechnoSports
The Bigger Picture: BLACKPINK’s DEADLINE Era
The AI drama is just one thread in a larger web of controversy surrounding the DEADLINE comeback. The album dropped with minimal promotional activity — no choreographed music show stages, no comeback live broadcast, and a leaked tracklist weeks before release. Fans have largely directed their frustration at YG, not the four members themselves.
Jisoo, in particular, has had a rough week — her vocal lines across the entire EP reportedly totalled under 90 seconds, which fans called inexcusable for a lead vocalist in a four-member group. Meanwhile, she’s been busy promoting Boyfriend on Demand, premiering today (March 6) on Netflix, where she plays Seo Mi-rae, a burnt-out webtoon producer who escapes into a futuristic AI-powered dating service. Yes, an AI-powered service. The irony continues.
🔗 Also Read: All BLACKPINK Coverage — Comebacks, Drama & More | TechnoSports
❓ FAQs
Why did fans call Jisoo “performative” for her AI comments?
Because BLACKPINK’s GO music video credits listed “AI VFX” and “AI production,” making her anti-AI joke seem contradictory — even though most fans acknowledge artists don’t control MV editing decisions at YG.
Did Jisoo actually have a say in the GO music video’s AI use?
Almost certainly not. K-pop artists under major labels like YG rarely control post-production choices, and the group has historically had limited creative input on their music videos.
