BLACKPINK’s Jisoo made headlines for mocking AI as “stupid” — just days after the group’s GO music video quietly credited “AI VFX” in its production. The internet, predictably, exploded.

There’s a delicious irony unfolding in the K-pop world right now. On February 27, Jisoo appeared on Yoo In-na’s YouTube show Yoo-In Radio to promote her upcoming Netflix drama Boyfriend on Demand. During the chat, she casually joked that artificial intelligence was nowhere near human skill levels — and even called it “stupid.” Her co-star Seo In-guk laughed, saying she’d been repeating the same complaint throughout their entire shoot.

Cute moment, right? The problem: that same day, BLACKPINK dropped their DEADLINE EP and the GO music video — which eagle-eyed fans discovered had its own credits section for “AI VFX” and “AI production.”

“Jisoo calling AI ‘stupid’ while BLACKPINK’s last MV was literally AI-generated backgrounds? Hypocrite much?” — fan reaction on X

BLACKPINK’s Controversy at a Glance

What Happened	Detail
Jisoo’s AI comment	Called AI “stupid” on Yoo-In Radio while promoting Netflix drama Boyfriend on Demand
GO MV controversy	Fans spotted “AI VFX” and “AI production” credits in BLACKPINK’s GO music video
Earlier AI link	Jisoo featured in Eyes Closed with Zayn Malik, MV showcased Google Pixel’s Gemini AI
Fan defence	Most argue artists don’t control MV production — YG Entertainment makes those calls
Wider DEADLINE backlash	Jisoo received only ~1 min 25 sec of vocal time in a ~15 min EP; fans called it unfair
DEADLINE performance	Still hit 1.44M+ first-day Hanteo sales; GO crossed 10M views in under 8 hours

So Is Jisoo Actually a Hypocrite?

Fair question — but probably not. Artists rarely have creative control over music video post-production, especially under a company like YG Entertainment, which has a well-documented history of making unilateral decisions. Fans defending Jisoo have been quick to point this out, noting that her comment was specifically aimed at AI-generated images, not VFX pipelines used in animation or environmental design.

Still, timing is everything. With the broader debate around AI-generated art intensifying across the music and entertainment industry, Jisoo’s offhand remark landed in a minefield. Many K-pop fans are especially sensitive to AI use, viewing it as a threat to human creative labour — and when one of the world’s biggest girl groups appears to use it in their flagship comeback video, that’s a hard pill to swallow.

🔗 Also Read: Latest K-Pop News & Updates on TechnoSports

The Bigger Picture: BLACKPINK’s DEADLINE Era

The AI drama is just one thread in a larger web of controversy surrounding the DEADLINE comeback. The album dropped with minimal promotional activity — no choreographed music show stages, no comeback live broadcast, and a leaked tracklist weeks before release. Fans have largely directed their frustration at YG, not the four members themselves.

Jisoo, in particular, has had a rough week — her vocal lines across the entire EP reportedly totalled under 90 seconds, which fans called inexcusable for a lead vocalist in a four-member group. Meanwhile, she’s been busy promoting Boyfriend on Demand, premiering today (March 6) on Netflix, where she plays Seo Mi-rae, a burnt-out webtoon producer who escapes into a futuristic AI-powered dating service. Yes, an AI-powered service. The irony continues.

🔗 Also Read: All BLACKPINK Coverage — Comebacks, Drama & More | TechnoSports

❓ FAQs

Why did fans call Jisoo “performative” for her AI comments?

Because BLACKPINK’s GO music video credits listed “AI VFX” and “AI production,” making her anti-AI joke seem contradictory — even though most fans acknowledge artists don’t control MV editing decisions at YG.

Did Jisoo actually have a say in the GO music video’s AI use?

Almost certainly not. K-pop artists under major labels like YG rarely control post-production choices, and the group has historically had limited creative input on their music videos.