Blackpink’s Jennie Goes All-In Solo With Her New Single “Less Than a LOVER”

BLACKPINK’s Jennie just gave fans their first real look at her next release. At midnight KST on July 20, she dropped a teaser for her upcoming single “Less than a LOVER” — a track she’s been previewing during her recent solo festival sets.

Blackpink’s Jennie: Key Details

A Fully Self-Driven Release

What stands out most about the teaser is just how hands-on Jennie is with this project. The cinematic image confirms the single is directed, written, and composed entirely by her — a full-circle creative statement that fits the trajectory she’s carved out as a solo artist within BLACKPINK, the group that first launched her into global stardom.

Fans who caught her recent solo festival performances will already be familiar with snippets of the track, and the new teaser has only intensified anticipation for a full release. With Jennie handling every major creative credit herself, “Less than a LOVER” looks set to be one of her most personal projects yet.

Stay tuned for further release details as they drop.

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