BLACKPINK‘s Rosé just gave fans something fresh to obsess over, releasing her brand-new track “new trick” alongside its music video on September 18 at 8 AM KST. The release comes as part of Apple’s globally recognized “Shot on iPhone” campaign, adding an extra layer of buzz to an already highly anticipated drop.

At its core, “new trick” is about resilience — refusing to be broken by love’s hardships and instead finding your own personal way to heal and keep moving forward. It’s a theme that feels right at home in Rosé’s evolving solo catalog, which has consistently leaned into raw emotion paired with a modern, confident edge.

The accompanying music video matches that energy, offering a fun, visually engaging companion piece to the song’s message of bouncing back stronger rather than staying stuck in heartbreak.

BLACKPINK’s Rosé: New trick

Detail	Information
Artist	Rosé (BLACKPINK)
Release Date	September 18, 8 AM KST
Campaign Tie-In	Apple’s “Shot on iPhone”
Theme	Resilience after heartbreak
Format	Single + Music Video

With Apple’s backing and a message that resonates far beyond K-pop fandoms, “new trick” looks set to expand Rosé’s reach even further as a global solo artist.

Rosé has built an impressive solo career since her BLACKPINK debut, with hits that showcase her range as both a vocalist and songwriter — read more about her journey on Wikipedia.

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