BLACKPINK Just Made YouTube History Again — No K-Pop Artist Has Ever Done This Before!

If you thought BLACKPINK had already broken every record in the book, think again. The global girl group just etched their name into YouTube history once more — and this one is truly unprecedented in all of K-pop.

BLACKPINK’s Historic Milestone at a Glance

What Makes This Record So Special?

On the morning of April 9 KST, BLACKPINK’s music video for their 2019 hit “Kill This Love” surpassed 2.2 billion views on YouTube.

But here’s what makes it truly jaw-dropping. “Kill This Love” is only the second K-pop group music video ever to hit the 2.2 billion mark, following BLACKPINK’s own “DDU-DU DDU-DU.” Even including solo artists, it is only the third K-pop music video to reach the milestone overall — the first being PSY’s “Gangnam Style.”

In other words, BLACKPINK didn’t just break a record — they broke their own record, and set a brand new one in the same breath.

The Full Picture: BLACKPINK’s 2.2B Club

On top of already being the only K-pop group ever to have surpassed 2.2 billion views with a music video on YouTube, BLACKPINK has now also become the first K-pop artist ever to reach the milestone with more than one music video.

No other act — group or solo — in the entire history of K-pop can claim that. The Blinks knew this day was coming, and it did not disappoint.

Seven Years of Unstoppable Impact

“Kill This Love” was originally released on April 5, 2019, meaning it took the video just over seven years and four days to hit 2.2 billion views. That kind of sustained global appeal is a testament to just how deeply BLACKPINK has embedded itself in popular culture worldwide.

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