India’s ride-hailing market just got its most disruptive entrant yet — and it’s not a startup backed by Silicon Valley money. Bharat Taxi, launched on February 5, 2026, is a government-backed cooperative ride-hailing platform where drivers can become co-owners for just ₹500, directly challenging Ola, Uber, and Rapido.

Bharat Taxi vs Ola/Uber: How the Model Compares

Feature	Bharat Taxi	Ola / Uber
Commission	Zero	25–30%
Driver Ownership	Yes (₹500 share)	No
Profit Sharing	80% to drivers	Goes to investors
Surge Pricing	No	Yes
Minimum Base Rate	Guaranteed	Not guaranteed
Backed By	Amul, IFFCO, NABARD	Private investors
Current Cities	Delhi-NCR, Rajkot	Pan-India
Target Drivers	15 crore in 2 years	—

The Amul Playbook — Now for Mobility

Union Cooperation Minister Amit Shah drew a direct parallel: “36 lakh mothers and sisters invested just ₹50 each and built Amul, which has a turnover of ₹1,25,000 crore. In a private dairy, the profit goes to the owner. In Amul, 85% goes back to the producer.

Bharat Taxi is the same concept for mobility.” The platform allocates 80% of net profits to drivers based on kilometres travelled, while the remaining 20% is retained to build cooperative capital. Drivers, called “saarthis,” are asked to be patient for three years as the profit-sharing component stabilises — but from day one, they earn regular fares with zero commission deducted.

Loans for new vehicles will be facilitated through cooperative banks, with the taxi as collateral, and insurance offered through IFFCO Tokyo at minimum premiums.

For more context, see IFFCO’s official cooperative model overview and NABARD’s cooperative finance framework. Also check our coverage of best ride-hailing apps in India 2026 and government tech initiatives in India on TechnoSports.