In a landmark moment for Indian gaming and advertising, KRAFTON India has emerged as one of the most awarded brands at two of India’s biggest creative festivals in the same weekend — the Abby Awards 2026 (Goafest) and the Kyoorius Creative Awards 2026. The brand behind BATTLEGROUNDS MOBILE INDIA didn’t just show up; it dominated.
Table of Contents
BGMI KRAFTON Numbers Tell the Story
| Festival | Honours Won | Highlights |
|---|---|---|
| Abby Awards 2026 | 3 Gold, 19 Silver, 8 Bronze, 4 Merits (34 total) | 2nd most awarded brand of the year |
| Kyoorius Creative Awards 2026 | 1 Grey Elephant, 15 Blue Elephants | Among most awarded brands of the night |
Which Campaigns Won?
Four BGMI campaigns drove the entire haul across both festivals:
| Campaign | Abby Awards | Kyoorius Awards |
|---|---|---|
| The Great In-Game Wedding | Gold (Brand Experience) | 7 Blue + 1 Grey Elephant |
| Everyone Loves a Good Fight | Multiple metals | 5 Blue Elephants |
| BGMI Career Mode | Recognised | 1 Blue Elephant |
| BGMI South Regional Films | Recognised | 2 Blue Elephants |
The Great In-Game Wedding was the centrepiece — an in-game experiential activation that won the Abby Gold for Brand Experience & Activation Services and led Kyoorius recognition too.
What Makes This Run Genuinely Rare
Most brands win at one festival per year. Winning significantly at both India’s premier creative festivals in the same weekend is uncommon. What makes KRAFTON India’s run even more distinctive is the sheer breadth of work recognised — long-form films, South Indian regional storytelling, AI-powered digital experiences, in-game activations, and live event craft. Few Indian brands in 2026 have been honoured across such a wide creative spectrum in a single awards cycle.
Adding to that, BGMI Career Mode — an AI-powered psychometric career experience — was built entirely by KRAFTON India’s in-house team, not an external agency. That puts BGMI in a small group of Indian companies winning at top creative festivals on the strength of internal creative capability.
The Agency Ecosystem Behind the Wins
The campaigns were powered by a multi-agency setup working alongside KRAFTON India’s own team:
- 22Feet Tribal Worldwide
- Enormous Brands
- Leo India
- KRAFTON India in-house creative and product teams
A 12-Month Winning Streak
This double win extends BGMI’s remarkable run. The brand has now won at five consecutive global and national creative festivals in the last 12 months:
- Cannes Lions 2025
- Spikes Asia 2025
- One Show Asia 2025
- ADFEST 2026
- Abby Awards & Kyoorius Awards 2026
For more on India’s biggest gaming and tech stories, head over to TechnoSports.
FAQs
Q: What did KRAFTON India win at the Abby Awards 2026?
KRAFTON India won 3 Gold, 19 Silver, and 8 Bronze metals among 34 total wins, finishing as the second most awarded brand at Goafest 2026.
Q: Which BGMI campaign won the most awards at Kyoorius 2026?
The Great In-Game Wedding led the charge with 7 Blue Elephants and 1 Grey Elephant at the Kyoorius Creative Awards 2026.
