BenQ Opens India’s First Exclusive Monitor Store in Mumbai’s Lamington Road

[BenQ (https://www.benq.com/en-in/index.html), a global monitor manufacturer, today announced the opening of India’s first exclusive monitor brand store on Lamington Road, Mumbai. Developed in partnership with Nexus Infosys, the store aims to provide a dedicated experiential space for consumers to evaluate and compare monitors tailored for specific use cases.

The initiative addresses a perceived gap in India’s large-format retail (LFR) landscape, where monitors typically receive limited display space compared to other consumer electronics. BenQ, which segments its product portfolio by user type rather than technical specifications, currently operates through over 5,000 retail points across the country.

BenQ: Addressing the Retail Gap

The new Lamington Road store showcases eight distinct monitor categories, all under one roof, marking a new retail approach for the monitor category in India. According to BenQ, existing electronics chains often allocate minimal floor space to monitors, providing an incomplete representation of available products and technologies. This lack of a specialized environment has hindered informed purchasing decisions for high-consideration products where panel technology, color accuracy, and ergonomic design vary significantly.

BenQ has opted to establish its own branded experiential infrastructure, with the Mumbai store serving as the initial phase, with plans for expansion into additional markets. The choice of Lamington Road is strategic, given its reputation as a hub for IT enthusiasts and professionals in India. The company’s unique segmentation strategy categorizes monitors for designers, content creators, esports athletes, gamers, programmers, Mac users, and home-office professionals, each with distinct features requiring hands-on evaluation.

Rajeev Singh, Managing Director of BenQ India and South Asia, emphasized the rationale behind the new venture. “India’s organized retail has not adequately prioritized the monitor category. In typical large-format electronics stores, IT products occupy a fraction of the space, and monitors are often limited to a few units on a shelf,” Singh stated. “This is insufficient for consumers to understand the distinctions between a color-accurate design monitor and a gaming panel, or the specific needs for a programmer’s display. The category demands demonstration, and demonstration requires dedicated space. While we sell through thousands of retailers, the live demonstration experience has often been absent. This store is our solution and represents an industry first for the monitor category in India. By opening at Lamington Road, we are directly engaging with the enthusiasts, professionals, and gamers who need to physically interact with products before making an investment.” This move reflects the latest tech retail trends, focusing on specialized experiences.

Purpose-Built Monitor Categories

The store features BenQ’s comprehensive monitor portfolio, organized into eight categories designed for distinct user segments:

* **For Designers:** Displays offering built-in calibrators, extensive Adobe RGB and DCI-P3 color coverage, and Pantone Validated accuracy, catering to graphic designers, photographers, and visual artists.
* **For Content Creators:** Studio-grade monitors for video editors and YouTubers, incorporating cinema-standard color coverage, integrated 2.1-channel speaker systems, and USB-C connectivity.
* **For Esports:** ZOWIE gaming monitors featuring ultra-high refresh rates and BenQ’s proprietary DyAc technology, designed for competitive FPS gaming.
* **For Pro Gaming:** MOBIUZ gaming displays utilizing QD-OLED and Mini LED panel technologies, engineered for cinematic visuals and immersive audio in open-world and single-player games.
* **For Gaming:** Versatile home entertainment monitors balancing high refresh rates, wide color coverage, and integrated speakers for general gaming, streaming, and multitasking.
* **For Programmers:** Monitors featuring a 3:2 aspect ratio for increased vertical screen real estate, Nano Matte Panels, specialized Coding Modes, and MoonHalo backlighting.
* **For Mac Users:** Displays built for the Apple ecosystem, offering 5K resolution, Nano Gloss panels, Thunderbolt connectivity, and native macOS color-matching software.
* **For Home & Office:** Eye-care monitors equipped with BenQ’s Triple Protection technology (Visual Optimizer, Low Blue Light, and Flicker-Free) for extended professional use.

The establishment of this experiential store underscores BenQ’s commitment to adapting its retail strategy to the evolving nature of monitors, which are increasingly seen as personal productivity and entertainment devices. The user-centric segmentation necessitates a retail environment where product differences can be directly experienced. (https://technosports.co.in/).