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BCCI Strikes Partnership with adidas as Kit Sponsor, Unveiling New Jersey for Team India in WTC Final 2023

BCCI Strikes Partnership with adidas as Kit Sponsor: In an exciting development for Indian cricket, the Board of Control for Cricket in India (BCCI) has forged a significant alliance with global sports apparel giant adidas. As a result, the Indian cricket team will sport brand new jerseys starting from the highly anticipated World Test Championship Final 2023.

Let’s take a look at the details of this groundbreaking partnership and the fresh look that Team India will don on the cricketing stage : BCCI Strikes Partnership with adidas as Kit Sponsor


adidas Takes the Helm

The BCCI has secured a noteworthy contract with adidas, a renowned sportswear brand, to become the official kit sponsor for the Indian cricket team. This collaboration marks adidas’ return to the market for national cricket teams after previously sponsoring the England Cricket Team and the Mumbai Indians.

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Transition from Killer Jeans

The sponsorship deal with adidas comes as a transition from Killer Jeans, the current jersey sponsor for Team India. Although Killer Jeans held the stop-gap rights, their lack of experience in producing sporting items did not align with the BCCI’s brand image. The quest for a significant brand led to the partnership with adidas, a well-known multinational corporation deeply connected to the sports industry.

Fresh Jerseys for the WTC Final

Starting from the World Test Championship Final, scheduled to commence on June 7, 2023, at Kennington Oval in London, the Indian cricket team will showcase the revamped adidas jerseys. The new attire promises to bring a fresh and dynamic look to the players, complementing their prowess on the field.

BCCI Strikes Partnership with adidas as Kit Sponsor, Unveiling New Jersey for Team India in WTC Final 2023

Long-Term Partnership

The association between BCCI and adidas is expected to extend for a substantial duration, likely spanning five years. The exact financial details of the deal have not been disclosed, but it is anticipated to be on par with previous sponsorship agreements. This long-term partnership signifies adidas’ commitment to growing cricket as a sport and supporting the Indian team.

adidas’ Vision for Indian Cricket

adidas CEO Bjørn Gulden expressed his pride in partnering with BCCI and Team India, highlighting the significance of cricket in India and the immense potential of the Indian sports market. The brand aims to invest in cricket and contribute to its growth, positioning itself as a leading sports brand in India.

Unveiling the Logo

The adidas branding will prominently feature on the right upper chest of the Indian cricket team’s playing and training jerseys. This iconic logo will serve as a symbol of the partnership between adidas and Team India, embodying the shared commitment to excellence and sporting success.

BCCI Strikes Partnership with adidas as Kit Sponsor, Unveiling New Jersey for Team India in WTC Final 2023

The BCCI’s collaboration with adidas as the official kit sponsor marks a new era for the Indian cricket team. As they step onto the field for the World Test Championship Final, the players will don the iconic adidas jerseys, symbolizing their dedication and passion for the game. This partnership not only signifies adidas’ belief in the potential of Indian cricket but also highlights the growing prominence of cricket as a sport in the country. The future looks bright as Team India embraces their new jerseys and sets forth on their quest for victory in the cricketing world.

Read more : BCCI ICC Revenue: BCCI’s Mammoth Share in ICC’s Revenue Model Unveiled

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