ASUS has launched its PUR (Pickup & Return) service for accessories in India, offering free doorstep pickup and delivery for warranty replacements across 17,000+ pin codes. Announced on February 16, 2026, this initiative reinforces the company’s commitment to worry-free ownership and eliminates the hassle of visiting service centers.
The new service is part of ASUS India’s broader 4A framework—Assured Quality, Always-on Support, All-around Coverage, and Added-value Services—strengthening the Added-value Services pillar specifically.
How the PUR Service Works
Customers simply need to raise a request with the ASUS Service Center via ASUS Customer Care at 1800 209 0365 (Monday-Saturday, 9 AM-6 PM). After warranty eligibility verification and pin code accessibility confirmation, doorstep pickup and return are arranged, ensuring a seamless end-to-end experience.
This eliminates the need to locate service centers, travel with bulky accessories, and wait in queues for warranty claims—saving time and reducing friction in the after-sales process.
According to Vishal M, National Service Manager for Consumer & Gaming PC at ASUS Technology India, “By offering free doorstep pickup and delivery for warranty replacements, we aim to minimize downtime for our customers and deliver a truly worry-free ownership experience.”
Eligible Accessories and Coverage
| Category | Eligible Products |
|---|---|
| Input Devices | Wireless/Bluetooth Silent Mouse, Wireless Keyboards, Marshmallow Keyboard |
| Storage & Components | JoGeek RAM, JoGeek SSD |
| Power Accessories | Adapters, GaN Chargers |
| Connectivity | Docks, Dongles |
| Bags & Cases | ASUS Backpacks, ROG Backpacks |
Warranty replacement support covers a comprehensive range of workspace and gaming accessories that are integral to everyday productivity and gaming experiences. This includes essential peripherals like wireless keyboards and mice, storage components, charging accessories, connectivity solutions, and carrying cases.
The 4A Framework Approach
The PUR initiative strengthens ASUS India’s 4A framework designed to deliver comprehensive lifecycle support:
Assured Quality: Robust quality testing ensuring product reliability
Always-on Support: Accessible customer care channels and extended hours
All-around Coverage: Extensive service network across 17,000+ pin codes
Added-value Services: PUR and other convenience-focused initiatives
This framework reflects ASUS’s focus on building long-term trust with users by addressing common pain points in the after-sales experience. The 17,000+ pin code coverage ensures even customers in tier-2 and tier-3 cities can access premium service standards.
Strategic Impact
The launch of ASUS PUR reflects the company’s continued focus on delivering accessible, reliable, and value-driven after-sales experiences. With initiatives such as PUR, ASUS advances its goal of becoming the preferred brand for creators and gamers in India by combining premium products, ecosystem integration, and dependable service infrastructure.
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ASUS, a global technology leader with 5,000 in-house R&D experts, garners more than 11 awards daily for quality, innovation, and design, and is ranked among Fortune’s World’s Most Admired Companies.
The Bottom Line
The PUR service addresses a genuine customer pain point by bringing professional warranty service directly to doorsteps. In a market where convenience increasingly differentiates brands, this initiative positions ASUS competitively while demonstrating that premium service experiences don’t need to be limited to premium price points.
