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Assi

Assi Box Office Collections: Taapsee Pannu & Anubhav Sinha’s Courtroom Drama Heads for a Flop

There's a hard truth Bollywood keeps bumping into these days — even a good courtroom drama with a credible cast and a respected director isn't enough to pull audiences away…

March 10, 2026
3 min read

There’s a hard truth Bollywood keeps bumping into these days — even a good courtroom drama with a credible cast and a respected director isn’t enough to pull audiences away from their sofas. Assi, starring Taapsee Pannu and directed by Anubhav Sinha, is the latest film to experience that reality first-hand. After 17 days in cinemas, the numbers are telling a quiet, disappointing story.

For all the latest Bollywood box office updates, visit TechnoSports.

Assi Box Office — Key Film Details

DetailInfo
FilmAssi
DirectorAnubhav Sinha
Lead CastTaapsee Pannu
GenreCourtroom Drama
ProducerBenaras Mediaworks, T-Series Films
17-Day Total (Nett)₹9.65 crore
Box Office VerdictFlop
Expected Lifetime₹10–11 crore nett

Day-Wise Box Office Collections of Assi

DayNett Collection
Friday (Day 1)₹1.00 crore
Saturday (Day 2)₹1.60 crore
Sunday (Day 3)₹1.50 crore
Monday₹0.65 crore
Tuesday₹0.75 crore
Wednesday₹0.50 crore
Thursday₹0.50 crore
Week 1 Total₹6.50 crore
2nd Friday₹0.40 crore
2nd Saturday₹0.60 crore
2nd Sunday₹0.50 crore
2nd Monday₹0.20 crore
2nd Tuesday₹0.35 crore
2nd Wednesday₹0.25 crore
2nd Thursday₹0.15 crore
3rd Friday₹0.15 crore
3rd Saturday₹0.30 crore
3rd Sunday (est.)₹0.25 crore
17-Day Total₹9.65 crore

What Went Wrong?

The film opened to ₹1 crore on Day 1 — a modest but not catastrophic start for a mid-budget courtroom drama. Weekend numbers showed some promise, touching ₹1.60 crore on Saturday. But the weekday drops were steep and consistent, and by the second week it was clear the film had lost theatrical momentum.

Assi

The 3rd weekend added only ₹70 lakh in total, with Sunday contributing an estimated ₹25 lakh — a sign that screens are thinning and footfall has all but dried up. The arrival of Dhurandhar 2: The Revenge is expected to accelerate the theatrical exit further.

All told, Assi is heading for a lifetime nett of ₹10–11 crore, making it a certified flop at the Indian box office.

There’s a broader trend at play here, and it’s one the industry keeps avoiding: post-pandemic, mid-sized films with no established IP and low pre-release buzz are simply not pulling audiences into cinemas anymore. Viewers are perfectly happy to wait 8 weeks for an OTT release. The only fix, analysts suggest, is for makers to push OTT windows out to six months or more — so the theatrical experience actually feels exclusive. Until that changes, films like Assi will keep fighting an uphill battle regardless of their merit.

Follow the latest box office news and Bollywood updates at TechnoSports.

FAQs

Q: What is the total box office collection of Assi after 17 days?

Assi has collected ₹9.65 crore nett at the Indian box office in 17 days and is expected to close its theatrical run at around ₹10–11 crore nett.

Q: Is Assi a hit or flop at the box office?

With a lifetime projection of ₹10–11 crore nett, Assi is classified as a flop at the box office, given its production and marketing costs.

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