AppsFlyer has unveiled eight groundbreaking products that transform how businesses measure growth, automate marketing, and collaborate with data. This launch marks the company’s evolution into a Modern Marketing Cloud designed for the AI era.
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AppsFlyer Launches 8 New AI-Powered Marketing Products
CEO Oren Kaniel explains the vision: “We’re empowering marketers to go beyond optimization and achieve truly autonomous growth.” After leading mobile attribution for over a decade, AppsFlyer now serves 15,000+ businesses with unified, privacy-first solutions.
Key Product Launches
| Product | Purpose |
|---|---|
| Agentic AI Suite | Automates marketing workflows with AI agents and supports Claude, ChatGPT, Cursor IDE |
| Incrementality for UA | Measures true incremental impact across all marketing touchpoints |
| Cross-Platform Journeys | Tracks user behavior across mobile, web, desktop, console, and CTV |
| Signal Hub | Enables privacy-safe data collaboration with clean-room technology |
| Enterprise Security Package | Adds SAML 2.0 SSO, SCIM provisioning, and Zero Trust alignment |
| Enhanced Attribution Model | Uses real-time AI to detect click fraud and ensure clean data |
| My Dashboards | AI-powered dashboards with natural-language queries |
| Creative Management Hub | Centralizes creative asset storage, analysis, and deployment |
Why This Matters for Marketers
These products address critical challenges marketers face today: data fragmentation, privacy regulations, and the need for faster decision-making. The Agentic AI Suite stands out by offering pre-built AI agents that spot creative opportunities and identify performance trends automatically.
Signal Hub tackles the growing problem of signal loss by securely combining first-party and partner data while maintaining privacy compliance—essential in today’s regulated landscape.
Chief Product Officer Barak Witkowski notes that these products were “built hand-in-hand with customers” and tested extensively across industries. For businesses looking to stay competitive in AI-driven marketing, these tools offer measurable advantages.
The products are rolling out globally this fall, with some features available immediately. Learn more at AppsFlyer’s official website.
FAQs
What is AppsFlyer’s Modern Marketing Cloud?
It’s a unified platform combining measurement, AI automation, and data collaboration for privacy-first marketing growth.
When will these new products be available?
They’re rolling out globally this fall, with select features already accessible to customers and partners.
