Apple Vision Pro Sales Forecast Below 500,000 for 2024, IDC Reports

According to market tracker IDC (via Bloomberg), Apple’s Vision Pro spatial computing headset is not on track to reach 100,000 units sold in the quarter following its U.S. launch this February. This is likely to lead to a 75% fall in domestic sales during the quarter. Nevertheless, that slide is expected to be tempered by the international introduction of Vision Pro this month.

More About the Apple Vision Pro Sales

Julian Strawberry, a research manager at IDC predicts that 2025s are expected to re-sparks interest in the low-end unit for around half of today’s $3,500 level and then sell “through the store” but not actually large next year. Apple Vision Pro will start arriving in the UK, Australia, and two other countries on Friday 12 July.

Reception to the Vision Pro is somewhat mixed. Reactions to the Vision Pro hardware and technology have been generally positive but confusion remains over exactly what it will be used for how easily gestures work, its weight and comfort, and the overall VR experience. Users have also criticized the limited amount of things to do on the device.

“The Vision Pro’s success, regardless of its price, will ultimately depend on the available content,” said Francisco Jeronimo, vice president at IDC. “As Apple expands the product to international markets, it’s crucial that local content is also made available.”

Apple anticipates producing fewer than 400,000 Vision Pro headsets in 2024 because they are so difficult to manufacture, says analyst Ming-Chi Kuo. Yet Apple is said to be developing a cheaper version for 2025. IDC’s Jeronimo predicts that this more affordable version will more than double sales when it arrives in the latter half of 2025.

The Vision Pro is billed as an advanced spatial computing experience yet it needs to address current issues and grow the amount of content available to remain relevant. As the tech colossus preps for its global expansion, it will want to capture a wider range of users and fix what initial signups have bellyached about so far in order to get more people.

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