Amazon is reportedly in talks to buy AI startup Decart for around $7 billion, according to a Wall Street Journal report relayed by Reuters on October 11, 2026. Neither company has confirmed it, so this is a report based on anonymous sources, not an announced deal.
What Was Reported
The WSJ, citing people familiar with the matter, says the talks could conclude soon, but could also collapse or be overtaken by another bidder. Amazon declined to comment outside regular business hours, and Decart did not respond to requests for comment. Read more on Amazon’s Wikipedia page and see company news at aboutamazon.com.
The Deal at a Glance
| Item | Detail |
|---|---|
| Buyer | Amazon (reported) |
| Target | Decart, AI startup |
| Reported value | About $7 billion |
| Source | WSJ, citing anonymous sources |
| Last valuation | Nearly $4 billion in May (PitchBook, per WSJ) |
| May funding | $300 million, led by Radical Ventures, Nvidia joined |
| Status | Talks; unconfirmed |
What Decart Builds
According to Decart’s website, its Lucy model, backed by Nvidia, can edit live video in real time. Its Oasis model generates simulated environments used to train and test robotics and autonomous-driving systems. Those capabilities are the company’s own claims and were not independently verified in the report.
A Competing Interest
Bloomberg reported that Anthropic explored a possible $6 billion deal with Decart in August, but decided last month not to pursue the acquisition after due diligence. That makes a $7 billion Amazon price notable: it would be well above the nearly $4 billion valuation from May, which shows how quickly AI startup values are moving. Follow related stories on our Amazon page.
Why Amazon Might Want It
Real-time video AI and world simulation could feed products across Amazon, from entertainment and advertising to robotics in warehouses. This is analysis, not something Amazon has said, so treat it as context. Big technology companies have increasingly preferred buying specialist AI teams over building everything in-house, and a deal at this scale would fit that pattern.
What Is Not Confirmed
These points are not confirmed:
- That any deal will be signed, or its final price.
- Amazon’s plans for Decart’s technology.
- The reason Anthropic stepped back, beyond the report of due diligence.
- Decart’s own capability claims, which are unverified here.
For context, large technology acquisitions in AI have become more frequent as bigger firms race to secure talent and technology. Startups working on real-time generative video and simulation are especially interesting because the same models can serve entertainment, advertising, robotics and autonomous-vehicle testing. Regulators in several countries have also been watching big-tech deals closely, so any agreement could draw scrutiny depending on how it is structured. None of that is part of the report itself, but it explains why a rumoured price like $7 billion gets so much attention.
Readers should also keep in mind that talks of this kind often fall through. The WSJ itself says a deal could still collapse, and a rival bidder could appear. Until Amazon or Decart makes a formal statement or a regulatory filing appears, the safest reading is that discussions are happening and nothing more. We will update this story if either company confirms.
How much is Amazon reportedly offering for Decart?
The reported value is around $7 billion. Neither company has confirmed a deal or its final price.
What does Decart’s AI do?
Decart says its Lucy model can edit live video in real time, while its Oasis model generates simulated environments for training and testing robotics and autonomous-driving systems. These capability claims were not independently verified in the report.
Has Amazon confirmed a deal with Decart?
No. Neither Amazon nor Decart has confirmed a deal, and the reported talks could collapse or be overtaken by another bidder.
Did Anthropic consider buying Decart?
Bloomberg reported that Anthropic explored a possible $6 billion deal in August but decided the following month not to pursue the acquisition after due diligence.
