“Bandh Karwa Dunga” — Aman Gupta’s Epic Clap Back at India’s Answer to Labubu on Shark Tank India Season 5

If there’s one thing Aman Gupta does on Shark Tank India, it’s keep it brutally real. And in one of Season 5’s most talked-about moments, the boAt co-founder had some very sharp words for a Mumbai-based collectible toy brand that dared compare itself to the global Labubu craze — saying he’d shut it down without teeth!

Meet Shichisōru — India’s Quirky Collectible Brand

Mumbai-based Shichisōru, founded by artist Maitreyee Koli, is a design-led D2C brand that creates cute, original, art-inspired merchandise including plushies, blind packs, stickers, magnets, and keychains featuring adorable collectible characters. Think India’s very own Labubu — minus the sharp teeth, minus the Chinese price tag, and with a whole lot of homegrown charm.

The brand stepped into the Shark Tank India Season 5 tank pitching their vision of making India-made collectibles go viral globally. Aman Gupta, never one to hold back, compared the toothless characters to their viral inspiration and quipped he’d have the Labubu shut down — “bandh karwa dunga” — if the teeth were removed.

The Shark Tank India Season 5 Deal Breakdown

Despite Aman’s scepticism about the Labubu comparison, the pitch didn’t go home empty-handed:

The deal values the company at ₹3.5 crore and marks a milestone in India’s fast-evolving direct-to-consumer ecosystem.

Why Aman’s Reaction Was the Real Story

Aman Gupta’s “bandh karwa dunga” one-liner perfectly captured the tension of the pitch. The Labubu craze — driven by celebrities like Rihanna, Dua Lipa and BLACKPINK’s Lisa — has set an incredibly high bar for collectible toy brands globally. Shichisōru’s pitch was essentially saying, “We can do that, but Indian.” Aman, ever the market realist, challenged that head-on.

According to Wikipedia, Aman Gupta is the co-founder of boAt Lifestyle and has investments in more than 100 companies and startups across five seasons of Shark Tank India. His pushback wasn’t malicious — it was the kind of hard-nosed feedback that separates a pitch from a business plan.

Shaily Mehrotra, however, saw the creative potential and backed the brand with a hybrid equity-plus-debt deal — a smart structure for a capital-efficient creative startup.

For more Shark Tank India Season 5 updates and startup news, check out TechnoSports for the latest coverage.

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