Alia Bhatt and Sharvari’s spy action drama Alpha is heading toward the exit, and the numbers tell a clear story. After two weeks in theaters, the film has struggled to hold momentum, and its final tally now looks set to land well short of expectations.
How much has Alpha earned so far?
Alpha added just Rs. 55 lakh on its second Thursday, remaining flat and pushing its second week’s total to Rs. 8.20 crore nett — an 80% drop from its opening week. That brings the film’s overall running total to Rs. 53.45 crore nett across 14 days.
Alpha: Week 2 Day-Wise Collections
| Day | Collection (Nett) |
|---|---|
| Week 1 Total | Rs. 45.25 cr |
| 2nd Friday | Rs. 1.30 cr |
| 2nd Saturday | Rs. 2.10 cr |
| 2nd Sunday | Rs. 2.20 cr |
| 2nd Monday | Rs. 0.65 cr |
| 2nd Tuesday | Rs. 0.85 cr |
| 2nd Wednesday | Rs. 0.55 cr |
| 2nd Thursday | Rs. 0.55 cr (est.) |
| Running Total | Rs. 53.45 cr |
Where is the film headed?
Alpha is now in its final theatrical stretch, with major drops expected in week three likely bringing its run to a close. Based on current trends, the film is projected to finish somewhere between Rs. 55 crore and Rs. 60 crore nett — a modest outcome relative to expectations.
Why did Alpha struggle?
Female-led action films have historically had a tough time pulling audiences at the Indian box office, making Alpha a challenging bet from the start. Its position was further complicated by the state of the YRF Spy Universe, which had already seen underperformance from Tiger 3 and, more significantly, War 2. Given that backdrop, simply getting the film off the ground and into a respectable run counts as a small win, even as its overall numbers fall short commercially.
It’s also worth noting that Yash Raj Films avoided artificially inflating numbers or engaging in questionable promotional tactics during the film’s run — a consistency the studio maintained during War 2 as well, regardless of how each film ultimately performed.
Disclaimer: Box office figures are trade estimates compiled from commercial tracking and advance booking trends. They are not official, certified collection statements.
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